Free Trial or #freemium? Going From 0 to 100,000 Users In Six Months With Wes Bush
▻https://hackernoon.com/free-trial-or-freemium-going-from-0-to-100-000-users-in-six-months-with-
Wes Bush is a #saas marketer who has quickly developed a reputation as “the free trial vs. freemium guy.” He helps SaaS leaders launch and optimize free trial and freemium models via his consultancy, Traffic is Currency, and is also the founder of the Product-Led Summit.I caught up with Wes to talk about his free trial vs. freemium framework, our own customer acquisition process, and the start-up scene in Waterloo, Canada.Geoff Roberts: All right, so first thing’s first — before just a moment ago we’d never met, but I have come to know you in online circles as the free trial vs. freemium guy. Tell me about your early career path and how you decided to zoom in and focus on this one particular problem.Wes Bush: I feel like I really stumbled into this space and I’ve been doing marketing and (...)