We now manage our WordPress theme in jquery-wp-content, and the content for all of our sites are stored and managed in individual repositories on GitHub. Storing the content of each site on GitHub gives us all the benefits of tracking tasks in issues, discussions on pull requests, visual diffs for changes, etc. The content of each page is generated by grunt-jquery-content from #HTML, #XML or #Markdown source depending on the repository. This content is then synced to WordPress using grunt-wordpress. Just like our code, all of our site content is open source and released under the terms of the MIT license, with the exception of our branding which is not licensed for use by others.
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