Your Analytics Lies to You
▻https://webperf.ninja/2017/analytics-lie
“It is common for my clients to focus their attention on flagship devices from Apple and Samsung, “because all of our customers have them”. Unfortunately your analytics is coming up short again. For one, GA will group all iPhone models into a homogenous ‘iPhone’ device; it does the same with iPads. How can you develop a solid device lab when you don’t know which of the eleven iPhone models generate the most traffic?”