How the 1% Scrubs Its Image Online
▻https://www.wsj.com/articles/how-the-1-scrubs-its-image-online-11576233000
Prominent figures from Jacob Gottlieb to Betsy DeVos got help from a reputation management firm that can bury image-sensitive Google results by placing flattering content on websites that masquerade as news outlets Jacob Gottlieb was considering raising money for a hedge fund. One problem : His last one had collapsed in a scandal. While Mr. Gottlieb wasn’t accused of wrongdoing, googling his name prominently surfaced news articles chronicling the demise of Visium Asset Management LP, which (...)
#Alphabet #Google #GoogleNews #manipulation #modération #lobbying