How #apple Learned to Beat the #retail System From the Best
▻https://hackernoon.com/how-apple-learned-to-beat-the-retail-system-from-the-best-efb8503ffaa7?s
In the United States, electronics and appliance stores have lost nearly 5% of their sales in the last five years, with other retailers gained 15%. At the same time, technology retailers have lost employees and had more private stores close over the past ten years than retailers as a whole. In the midst of falling sales, Apple Stores sell nearly $36 million each year, from only 270 stores. That’s 5 times the sales with one-fifth the stores when compared to Best Buy.Apple store have managed to carve out a market with a unique approach to customer service, focused on personalized, welcoming service, and based on #hospitality lesson learned from Ritz Carlton hotels. Apple’s unique customer experience goes far beyond their minimalist design and open spaces.When you enter an Apple store, an (...)
#customer-service #infographics