The Next Frontier in Digital #entertainment : Conquering #india
▻https://hackernoon.com/the-next-frontier-in-digital-entertainment-conquering-india-909b48eb318b
The scale and depth of opportunities presented by the quickly evolving digital entertainment industry in India is astounding. India is an ideal market for new digital entrants.With a population of 1.3 billion and purchasing power of $9.7 trillion, it is unsurprising that both domestic and foreign players are actively working to enter this market. Media giants such as #netflix, Amazon, and Hotstar are investing significant resources to develop strategies for capturing the Indian market. However, none of the current players have managed to gain a significant foothold as yet.We’ve spoken to a range of startups and media giants in the country over the past ten weeks + conducted surveys + in-depth secondary research, in order to better understand the content war brewing in the country.This is (...)