Avec une chronologie bien dense à la fin.
2000
October 23: Google AdWords launches.
2002
October 4—21: Harvard study finds 113 white nationalist, Nazi, anti-Semitic, and radical Islamic sites, and at least one fundamentalist Christian site, were removed from French and German Google listings.
2004
February 2: Facebook launches as a Harvard-only social network.
2006
January 23: Google News formally launches; had been in beta since September 2002.
January 25: Google launches Google.cn, adhering to China’s censorship policies until March 2010.
July 15: Twttr (later renamed Twitter) is released. “Tweets” can only be 140 characters.
September 5: Facebook News Feed launches and displays activity from a user’s network.
September 10: Google delists Inquisition21, a website seeking to challenge potentially incorrect child pornography convictions in the UK. Google implies the delisting is because Inquisition21 tried to manipulate search results.
2007
January 10: Facebook launches mobile site m.facebook.com.
April 16: Google’s Terms of Service unveiled, including provisions granting Google “perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which [users] submit, post or display on or through, the Services.”
2008
October 7: Apple launches iOS App Store.
October 22: Android OS Google Play store launches.
December 30: Facebook removes a photo of a mother breastfeeding babies, leading to protests.
2009
February 4: Facebook’s Terms of Service altered to remove the automatic expiry of Facebook’s license to use individuals’ names, likenesses, and images if an account was deleted.
February 24: WhatsApp, a mobile messaging app company, is founded, and the app is released in May of 2009.
2010
January 14: Links to Encyclopedia Dramatica’s “Aboriginal” article removed from Google after complaint; Google defended decision on grounds that the content represented a violation of Australia’s Racial Discrimination Act.
March 22: Google announces it will no longer adhere to Chinese censorship policies by redirecting Chinese users to its Hong Kong domain.
October 6: Instagram, a photo-based social network, is released.
October 21: News Corporation axes “Project Alesia,” a potential competitor to Google News, over concerns about cost and readiness of proposed partners.
2011
September 26: Snapchat, a mobile app for disappearing messages, is released.
October 12: iOS Apple Newsstand app to read a variety of publications is released.
November 2: Twitter begins to “curate” results on its timeline.
2012
February 16: Facebook’s internal “Abuse Standards” leaked, including policy to filter out content containing images of maps of Kurdistan and of burning Turkish flags.
March 1: Fundamental rewrite of Google’s Terms of Service, adding rights for Google to “use, host, [and] store” any content submitted by users.
April 9: Facebook buys Instagram for $1 billion.
May 31: Google launches a feature that informs Chinese users which keywords are censored. (The feature is removed in early December.)
2013
January 19: After backlash, Instagram scales back earlier announcement on changing Terms of Use to allow for selling user data.
June 20: Announcement that video is coming to Instagram
October 1: Canadian photographer Petra Collins’ Instagram account deleted because of a selfie which displayed visible pubic hair beneath her bikini bottom; challenged by Collins as it did not break Instagram’s terms.
October 3: Snapchat Stories, a compilation of “snaps” a user’s friends see, launches.
November 11: Update to Google’s Terms of Service, clarifying how profile name and photo might appear in Google products.
November 20: Android OS Google Play Newsstand app to read a variety of publications launches.
2014
January 30: Facebook launches Paper, an effort at personalized news, and Trending.
February 19: WhatsApp bought by Facebook for $19 billion.
April 1: Algorithm introduced on Instagram to tailor the “Explore”/“Popular” tab to each user.
April 14: Update to Google’s Terms of Service, including provision to automatically analyze content such as emails when content is sent, received, and stored.
April 24: Launch of Facebook Newswire, powered by Storyful. While it was eventually folded, it allowed publishers to embed “newsworthy” content from Facebook into own material, use platform for newsgathering and storytelling.
May 19: In Russia, Twitter blocks pro-Ukrainian accounts following threats to bar the service if it did not delete tweets violating Russian law.
May 30: Google launches tool that enables Europeans to request “right to be forgotten” in response to ruling by European Court of Justice.
June 13: Google ordered by Canadian court to remove search results that linked to websites of Datalink, which sold technology alleged to have been stolen from a competitor.
June 17: Snapchat Our Story, a public Story aggregating many users’ activity around an event launches.
June 23: Facebook News Feed algorithm altered to increase priority of video.
July 15: Geofilters on Snapchat are released.
July 25: Twitter blocks an account belonging to @boltai, a hacker collective that leaked internal Kremlin documents.
August 25: Facebook News Feed algorithm altered to reduce priority of clickbait.
October 22: German publishers concede defeat to Google in long-running dispute over attempt to charge license fees.
December 18: Google removes links to articles that criticized Australian organization Universal Medicine, an alleged cult.
2015
January 12: Instagram deletes account of Australian photo and fashion agency due to a photograph with pubic hair outside bikini bottoms. (Account reactivated January 21.)
January 20: Facebook News Feed algorithm altered to “show fewer hoaxes.”
January 21: WhatsApp Web launches.
January 27: Snapchat Discover launches. Selected publishers create a daily Discover channel, like a mini interactive magazine with an advertising revenue split arrangement where publishers can sell for 70 percent of revenue, or let Snapchat sell for 50 percent.
March 3: Instagram carousel ads launch.
March 9: Twitter acquires live streaming app Periscope.
March 31: Twitter rolls out Curator, which allows publishers to search and display tweets based on hashtags, keywords, location, and other specific details.
April 13: Snapchat gets rid of brand stories, also known as sponsored stories, after six months.
April 21: Facebook tweaks News Feed to emphasize family and friends because people are worried about “missing important updates.”
April 27: Snapchat hires Peter Hamby from CNN and announces plans to hire more journalists for the election.
April 27: Google announces Digital News Initiative with eight European publishers.
May 7: Facebook releases internal research on filter bubbles that finds “most people have friends who claim an opposing political ideology, and that the content in peoples’ News Feeds reflect those diverse views.”
May 7: Snapchat will charge advertisers 2 cents per view for ten second ads in between Discover slides (up to four slots) and during videos. This plan is called Two Pennies. It was previously 15 cents.
May 12: Facebook announces Instant Articles, faster loading articles on Facebook for iPhone,and original launch partners. Ads are embedded in article, and there is a 70/30 revenue share with publishers if Facebook sells the ad.
June 8: Apple News app announced to replace the Newsstand app. Like Facebook Instant Articles, a 70/30 revenue share with publishers if Apple sells ads against their content.
June 15: Facebook’s News Feed algorithm updated to prioritize time spent on a story above engagement.
June 22: Google News Lab announced to support technological collaborations with journalists.
June 23: Instagram changes Explore to allow users to follow real-time news more easily by sorting by location and recency.
July 1: Automatic bans imposed on Facebook accounts using an offensive slang term for Russians. Similar Russian insults towards Ukrainians (such as ‘hohol’) were not deleted.
July 27: Snapchat axes Yahoo! and Warner Music from Discover, replaces them with BuzzFeed and iHeartRadio.
Late July: Snapchat’s ad team starts selling against Discover.
August 5: Facebook Live video launches for public figures.
August 27: Snapchat Discover expands from 12 to 15 partners. In the past, they cut old partners to add new ones so all 12 fit on one screen.
September 9: Using the Facebook ad platform technology, Instagram’s advertising platform expands globally, allows for more targeting and ad format flexibility.
September 22: Facebook allows publishers to create Instant Articles in their own content management systems.
September 23: Facebook releases 360 video. Users can move their phones for a spherical view within a video.
October 6: Twitter Moments, curated tweets around top stories, launches.
October 7: Google announces Accelerated Mobile Pages (AMP) project, which will allow publishers’ stories to load more quickly from search results.
October 21: Twitter announces partnerships with firms such as Spredfast, Wayin, Dataminr, ScribbleLive, and Flowics at its developer conference.
October 22: Google announces it has signed up over 120 news organizations for its Digital News Initiative, including the BBC, The Economist, and Der Spiegel.
October 27: Twitter announces it will discontinue video-sharing app Vine.
October 28: Snapchat Terms of Service updated: requests right to reproduce, modify, republish, and save users’ photos, specifically in relation to Live Stories.
October 29: Instagram allows businesses to use Facebook’s Ads Manager and to run campaigns across Facebook and Instagram.
October 31: Instagram conducts its first video curation for Halloween.
November 10: Instagram partner program launches; a group of 40 adtech, content marketing, and community management companies that work to help businesses on Instagram.
November 11: Facebook Notify, a real-time notification news app, is launched.
November 13: Snapchat launches Official Stories, Stories from verified brands or influencers.
November 23: Snapchat launches Story Explorer, which allows users to focus on a specific moment from a story, but from additional users and perspectives.
November 30: Snapchat allows publishers to deep link back to Snapchat content from elsewhere, like other social platforms.
December 3: Facebook releases Live video to the public.
December 9: Facebook tweaks News Feed so it works with poor connections, like 2G. Facebook also allows publishers to sell Instant Article ad campaigns instead of having to make those ads part of their own site package, to have one ad for every 350 words of an Instant Article (up from one ad per 500 words), and to control link outs at bottom of Instant Articles.
December 2: Snapchat makes a Story for live/breaking news during San Bernardino.
December 9: Google announces AMP rollout timeline; pages will go live in February.
December 15: German government strikes deal with outlets who agree to delete hate speech from their sites within 24 hours, in response to increasing racism online.
2016
January 5: Digiday reports that Snapchat, up to 23 Discover partners, is rumored to be building their own ad interface API, like Facebook, to target ads to users instead of publications.
January 11: Instagram publishes its first live video curation for the Golden Globes.
January 19: Nielsen expands Twitter TV Ratings to include Facebook conversations around TV shows, called Social Content Ratings.
January 21: Facebook opens Audience Optimization to publishers to target specific readers.
January 26: The Facebook Audience Network can be used by publishers to sell ads on their mobile sites.
January 26: Apple plans to make subscription-only content available in the News app; publishers can only post free articles or excerpts that drive people to subscribe.
January 27: Facebook reveals forthcoming “reactions” in the US, which had already been tested elsewhere in the world.
January 28: Facebook Live expands to all iPhone users.
January 28: Snapchat launches a show called “Good Luck America” with Peter Hamby.
February 4: WhatsApp increases group chat user limit to 256 people, aiming to increase enterprise appeal, including to publishers.
February 9: Google AMP announces solutions for subscription-supported publications, and Adobe Analytics integration.
February 10: Twitter changes algorithm to make sure users see tweets they are likely to care about.
February 10: On Instagram, publishers can now see video views and can do account switching. Instagram hits 200,000 advertisers, and 75 percent are outside of the US.
February 12: Reports that Snapchat will let users subscribe to Discover channels and that it will go from logo button to magazine cover look by May.
February 24: Google AMP articles go live.
February 25: Snapchat partners with Nielsen Digital Ad Ratings to measure, transparently, the effectiveness of ad campaigns.
February 26: Facebook Live rolled out to all Android users.
February 28: Snapchat Live Stories, beginning with the Oscars, will be viewable on the web for special occasions.
March 1: Facebook changes algorithm to prioritize Live Video, especially Live video that is broadcasting.
March 15: Instagram announces that starting in May users’ feeds will be algorithmically driven, instead of real-time.
March 15: Apple News app opens to all publishers.
March 24: On Facebook, publishers can see daily activity around a video.
March 29: Snapchat Terms of Service updated to add the potential to incorporate third-party links and search results in Snapchat services.
March 31: Facebook creates option for publishers to autoplay and non-autoplay video ads in Instant; can have pre-roll video ads in any editorial video; and can have one more ad unit at the base of articles.
April 5: Twitter announces live video deal to stream NFL games, and begins pushing for live video deals with publishers.
April 7: Facebook allows Live Video within groups and events, live reactions from viewers, live filters, the ability to watch live with friends, a live map, and also live video in trending and search.
April 8: Branded content will be allowed as Facebook Instant Articles with the sponsor tagged.
April 12: Facebook makes several announcements at F8 that are relevant to publishers: the Live video API will be open for publishers who want to experiment/innovate; Instant Articles is open to all publishers; publishers will be able to use messenger bots to distribute stories.
April 21: Facebook tweaks the algorithm to focus on articles people are likely to spend time viewing.
April 28: Twitter moves to the News category in the Apple app store.
May 9: Gizmodo reveals details that Facebook’s Trending Topics is actively curated by people who “suppressed” conservative news.
May 12: Facebook releases a 28-page internal document outlining guidelines for staff curating Trending Topics, in response to media reporting suggesting potential bias.
May 19: Instagram adds video to carousel ads.
May 23: Facebook’s general counsel responds to Congress Republicans concerned about bias with a letter; the previous week, Facebook’s legal team met with Chairman of the US Senate Commerce Committee John Thune.
May 24: Instagram adds media buying as fourth advertising partner category.
May 24: Facebook says it will revise the way it curates its Trending topics section, including no longer using external websites to validate a story’s importance.
May 24: Twitter announces changes to simplify Tweets including what counts toward your 140 characters, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters.
May 26: Facebook allows for their Audience Network to be used for ads to be seen off-Facebook, a move seen as competitive with Google.
June 2: Facebook Notify is shut down.
June 2: Google AMP launches in France, Germany, Italy, UK, Russia, and Mexico.
June 7: Google announces preliminary results from AMP showing that 80 percent of publishers are seeing higher viewability and 90 percent are seeing higher engagement.
Between June 6 and 12: Intel becomes the first brand to publish content directly to Instant Articles.
June 9: Facebook launches 360 photo. Users can move their phones for a spherical view within a photo.
June 16: Snapchat announces an online magazine called Real Life.
June 21: Twitter Engage launches, allowing for better insights and data. Also, the length of user video is increased from 30 to 140 seconds.
June 22: The Wall Street Journal reports that Facebook has made deals worth more than $50 million with 140 video creators, including publishers, to use Live, since those partnerships were first announced in March.
June 29: Facebook’s algorithm changes to place further emphasis on family and friends and on creating a feed that will “inform” and “entertain.”
July 6: Snapchat introduces Memories.
July 14: Facebook Instant Articles can be posted to Messenger.
July 19: Google announces AMP for ads, to bring ads to the same load time as AMP articles.
July 11—12: Twitter announces multiple live video deals, including with CBS, Wimbledon, and Bloomberg.
August 2: Instagram Stories launches. A compilation of updates a user’s friends see; a Snapchat Stories clone.
August 4: Facebook tweaks the News Feed to reduce clickbait.
August 9: Facebook blocks ad blockers.
August 11: Facebook’s News Feed is modified to place emphasis on “personally informative” items.
August 26: Facebook Trending becomes fully algorithmically driven.
August 27: Apple changes its Spotlight feature so that articles open in-app, hurting publishers.
September 7: Snapchat axes Local Stories.
September 8: Google releases a study of more than 10,000 mobile domains showing that speed matters for engagement and revenue.
September 12: Twitter announces a live streaming partnership with Cheddar.
September 15: Publishers can sell subscriptions within the Apple News app; Apple keeps 30 percent of subscriptions made through the app, and 15 percent of renewals.
September 15: Improvements are made to call to action button on Instagram ads to make them more visible; with video, though, the destination URL opens first within Instagram with the video continuing to play at the top.
September 20: All Google search results, not just the carousel, now show AMP pages.
September 23: Snapchat announces Spectacles and becomes Snap, Inc.
September 29: Twitter opens Moments to everyone.
September 30: Updates to Google AMP so it better supports a variety of ad sizes.
October 12: Facebook also allows for additional ad formats for publishers in Instant Articles.
October 17: Signal, for newsgathering on Facebook, will include a Live Video column.
October 18: Snapchat switches from a revenue sharing arrangement with publishers on Discover to an up-front licensing arrangement.
October 20: Facebook allows 360 photo and video within Instant Articles.
October 28: Facebook rolls out a voting planner for users where they can view and save the initiatives and candidates they will select.
November 10: Instagram introduces ability to add “see more” links to Instagram Stories.
November 11: After controversy, Facebook will curb ethnic affinity marketing by advertisers focused on, for example, credit or housing, who target users based on whether Facebook has determined they are likely Latino or Asian American, for example.
November 11: Facebook buys CrowdTangle, which is used by publishers for analytics.
November 11: Vertical ads are allowed on Instagram.
November 16: Facebook will work with more third parties to ensure the integrity of their metrics after they miscounted publisher performance.
November 19: In response to post-election pressure, Mark Zuckerberg addresses Facebook’s role in fake news.
November 21: Instagram Stories introduces Live Stories for live video streaming.
November 22: To be allowed into China, Facebook built a censorship tool into its platform.
December 5: Facebook, Microsoft, Twitter, and YouTube partner to address terrorism content online.
December 5: In an effort to combat misinformation, Facebook prompts users to report “misleading language.”
December 5: Google updates its search bar so that there is no longer an autocomplete that reads “are Jews evil.”
December 12: Facebook launches Live 360 video. Users can have a spherical view of live video.
December 14: Facebook begins talks with video producers and TV studios for original content.
December 20: Facebook launches Live Audio. Allows for formats like news radio.
December 22: Business Insider reports that Twitter inadvertently inflated video ad metrics.
2017
January 9: Recode reports that Facebook will allow mid-roll video ads, with 55 percent of revenue going to publishers.
January 11: Facebook announces the Facebook Journalism Project, to work with publishers on product rollouts, storytelling formats, promotion of local news, subscription models, training journalists, and, on the fake news front, collaborating with the News Literacy Project and fact checking organizations. On the same day, TechCrunch reports Facebook agrees to censor content in Thailand at government’s request.
January 11: Instagram Stories will now have ads, and insights are increased, as the platform hits 150 million users.
January 12: Snapchat releases a universal search bar.
January 17: News that Facebook will end Live video deals with publishers in favor of longer more premium video.
January 19: Snapchat will allow ad targeting using third-party data.
January 23: Snapchat updates publisher guidelines: content must be fact checked and cannot be risqué, and will offer some an “age gate” and will require graphic content warnings.
January 24: Instagram makes Live Stories available globally.
January 25: News that Facebook begins testing Stories, like those on Instagram and Snapchat, at the top of the mobile app in Ireland. Facebook also updates Trending to show publisher names, identify trends by number of publishers and not engagement on a single post, and show everyone in a region the same content. In Thailand and Australia, Facebook will have ads like the ones that are in News Feed inside of Messenger.
January 25: Recode reports that more than 200 publishers have been banned from Google’s AdSense network in an effort to combat fake news.
January 26: Facebook’s News Feed algorithm will reward publishers/videos that keep people watching and mid-roll ads won’t play until 90 seconds.
January 26: Twitter’s Explore tab will allow users to see trends, Moments, Live, and search.
January 30: Twitter’s VP of engineering announces an effort to combat harassment.
January 30: Snapchat announces IPO.
January 31: Facebook updates the algorithm to prioritize “authentic” content and will surface posts around real-time/breaking news. Facebook also announces new and expanded partnerships with Nielsen, ComScore, DoubleVerify (for a total of 24 third-party entities) to give better insights into performance of ads.
February 1: Instagram introduces Albums feature in limited release. Widespread release later in the month.
February 2: Snapchat IPO documents show that media partners were paid $58 million, and that Snap-sold ad revenue was 91 percent.
February 6: Google allows for AMP articles URL to indicate the publisher’s name and not just Google.
February 6: News surfaces that a Syrian refugee identified as a terrorist pursues legal action against Facebook on grounds of “fake news.”
February 7: Twitter continues efforts to combat harassment and improve quality, by “stopping the creation of new abusive accounts, bringing forward safer search results, and collapsing potentially abusive or low-quality Tweets.”
February 8: News surfaces that French publishers complain of effort required for anti-fake news partnership with Facebook.
February 10: Facebook further pushes for transparency around ads and says it will allow for a third-party audit.
February 13: The Washington Post joins Snapchat Discover as Discover shifts to allow for breaking news.
February 13: TechCrunch reports that Twitter will reduce its support for ad products that are not drawing advertisers.
February 14: Facebook announces an app for Apple TV and Amazon Fire that will allow people to watch Facebook videos on their TVs.
February 14: Autoplay videos on Facebook will play with sound.
February 14: Google pulls two anti-Semitic sites off its ad platform.
February 16: Mark Zuckerberg writes a nearly 6,000 word manifesto, “Building Global Community,” on the future of Facebook and global civil society.
February 17: Facebook invites media companies to its offices to talk about products to come throughout the year.
February 20: Facebook allows users to send photos and videos from the in-app camera.
February 20: WhatsApp launches Snapchat clone, Status.
February 23: Mid-roll video ads begin on Facebook, following an announcement in January.
