JO JO2012 Jeux olympiques Londres
Corporate sponsors tighten grip on the Olympics
►http://www.wsws.org/articles/2012/aug2012/olym-a02.shtml
By Paul Stuart
2 August 2012
The accumulated impact of corporate sponsorship on each successive games is choking to death whatever remains of the original Olympic ideal.
The Daily Telegraph quoted Marina Palomba, for the McCann Worldgroup agency, who said the sponsorship rules this time were “the most draconian law in advance of an Olympic Games ever.”
The London Olympics commercial sponsors include Visa, Coca Cola, McDonald’s, Cadburys, Heineken, Samsung, Nature Valley, Adidas, Lloyds TSB, BT, Proctor & Gamble and EDF energy. Organisers have drawn up a list of things banned in the Olympic park, including “any objects or clothing bearing political statements or overt commercial identification intended for ‘ambush marketing.’”