industryterm:products online

FTC brings its first case against fake paid reviews on Amazon
▻https://techcrunch.com/2019/02/26/ftc-brings-its-first-case-against-fake-paid-reviews-on-amazon

The Federal Trade Commission announced on Tuesday evening that it has brought its first case against using fake reviews to sell products online. The Commission said it will settle with defendant Cure Encapsulations Inc., a New York City-based company, and owner Naftula Jacobwitz, who it accused of making false claims about a weight loss supplement and paying a third-party website to post fake reviews on Amazon. Fake reviews are a constant nuisance for Amazon shoppers, despite algorithms (...)

#Amazon #manipulation #marketing #FTC

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#pricekart‘s #startup Story
▻https://hackernoon.com/pricekart-s-startup-story-bb008acd5f89?source=rss----3a8144eabfe3---4

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Pricekart.comThe last couple of years have been a turning point for India in terms of online shopping. We live in a digital world where things are constantly evolving. The internet has pretty much taken over the way we buy and sell products. People prefer shopping from the comfort of their homes instead of walking around malls or stores. It was back in 2015, that online shopping started booming in India all thanks to e-commerce giants like Flipkart, Amazon and Snapdeal. According to Statista, online shopping increased to 93.4M buyers, which was approximately a 40% increase when compared to 2014.With every online store having a wide range of products online shoppers had to visit multiple e-commerce websites, compare prices, read reviews before making their buying decision. It was during (...)

#startup-story #pricekart-startup-story #ecommerce

How to Get 100 Subscribers/Day and Be Awesome at Email #marketing
▻https://hackernoon.com/how-to-be-awesome-at-email-marketing-and-get-100-subscribers-day-ac9b497

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10 Simple Steps to Engage With Your Potential CustomersIf you’re creating content and trying to sell products online, chances are you’ve been told to create an email funnel.And if you’re just starting out you might have no idea how to create that email funnel.You might not even know what an email funnel is!An email funnel is a path a subscriber takes to become a potential customer.Everyone in your target market won’t buy from you but there is always a certain percentage of people that will.By creating a strong email funnel you’ll be more effective at selling your products than just putting your products on a products page and hoping people will click on it.That’s wishful thinking at best.Although this topic would be worthy of a fairly long eBook I’ll try my best to digest it into 10 simple (...)

#marketing-automation #email-marketing #entrepreneurship #growth-hacking