industryterm:retail sales

  • 9 Digital Identity Trends That Will Make or Break Businesses in 2019
    https://hackernoon.com/9-digital-identity-trends-that-will-make-or-break-businesses-in-2019-f5c

    1. Payment Fraud MultipliedIn 2019, retail sales via smartphones in the United States will grow at a compound annual growth rate of 18% and will affect more than $1 trillion trillion in revenue at some point in the customer’s journey, according to Forrester research.Credit card numbers and related identity information are priced at couple of dollars on the black web, due to ongoing data breaches.2. Enterprises leaning towards SaaSAccording to research conducted by an analyst from Gartner, 2019 will be the year of the SaaS market, growing by 17.8%, with a total value of $85.1 billion.With SaaS as the largest share of the cloud market, Craig Roth, Gartner’s VP of research department, said this was partly because companies wanted to move their content platforms to SaaS. All signs are (...)

    #enterprise #digital-identity #business #cybersecurity #identity-management

  • Google, Mastercard cut secret ad deal to track retail sales
    http://adage.com/article/digital/google-mastercard-cut-secret-ad-deal-track-retail-sales/314776

    For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for. But most of the two billion Mastercard holders aren’t aware of this behind-the-scenes tracking. That’s because the companies never told the public about the arrangement. Alphabet Inc.’s Google and Mastercard Inc. brokered a (...)

    #Alphabet #Google #MasterCard #algorithme #prédictif #publicité #marketing #profiling (...)

    ##publicité ##StoreSalesMeasurement

  • Rise Of The Renting And Sharing Economy Could Have Catastrophic Ripple Effects - Business Insider
    http://www.businessinsider.com/rise-of-the-renting-and-sharing-economy-2013-8?op=1

    What’s to blame? A few main effects are at play here, according to the ConvergEx team: (1) the bursting of the housing bubble and the attendant rise in personal bankruptcies; (2) lower disposable incomes as wage growth in America remains elusive; and (3) the introduction of new apps and websites in the past few years that enable more renting and sharing opportunities.

    “The potential impacts of renting/leasing as a long-term trend, though, are worrisome: Renting and sharing could lead to lower home sales (and, subsequently lower home values and net worths), as well as lower auto and retail sales,” write the strategists. “The ripple effects could also be catastrophic: Adjusting to a consumer who does not necessarily buy, but rather rents, would necessitate a shift in production, sales, and even employment structures. Everything interesting in economics happens at the margin, so if the nth consumer chooses to rent an apartment instead of buying a house or making do with a car-share program instead of purchasing a new vehicle, then demand for new houses and cars drops.”

    #economiecollaborative #partage #valeur #néocapitalisme

    • L’économie s’adaptera... En l’occurrence si personne n’achète et tout le monde loue, l’offre de location aura tendance à se raréfier, le loyer coûtera plus cher, et il deviendra intéressant d’acheter pour proposer à la location. Ça ne fera pas baisser la demande de produits neufs, ça changera simplement le B2C en B2B2C.
      Je ne suis pas fan de tout louer mais d’un point écologique cela peut nous permettre de faire plus avec moins, c’est à dire de proposer le même confort de vie à plus de personnes sans avoir à produire plus. L’évolution sociétale est intéressante.
      Cordialement.

    • Voilà comment les petites filles sont censées se faire avoir :

      Little girls never forget their first encounter with a Disney Princess. Even long after they’re all grown up, they continue to pass along their love for these heroines, introducing them to their own daughters. Individual princesses have been part of the Disney scene since Snow White first graced the screen in 1937. However, only recently has Disney brought these beloved characters together in a collection of fantasy-based girls’ entertainment and products – the Disney Princess brand.

      In 2000, Disney Consumer Products (DCP) brought all of Disney’s beloved heroines — Ariel, Belle, Cinderella, Jasmine, Mulan, Pocahontas, Sleeping Beauty and Snow White — together in a comprehensive collection of fantasy-based girls’ entertainment and products called the Disney Princess brand. Ever since, Disney Princess has become a powerful lifestyle brand accounting for more than $4 billion in global retail sales, touching every aspect of girls’ lives around the world.

      In 2009, the theatrical film release The Princess and the Frog — based on a magical fairytale set in New Orleans — introduced Disney’s newest princess in more than 10 years, Princess Tiana. An extensive line of The Princess and the Frog-inspired apparel, accessories, home décor, consumer electronics, school supplies and personal care products proved to be extremely popular with Disney Princess fans of all ages. Today, Princess Tiana can be seen in a variety of merchandise featuring multiple Disney Princess characters.

      This fall, Disney will officially welcome Rapunzel as the 10th Disney Princess character at a high profile, star-studded celebration at Kensington Palace.

      For a little girl, the desire to feel special is more powerful than a magic wand. She dreams of a place where clothes are spun of silk and gold, where balls are held in her honor and where princes fall in love at first sight. It is a world Disney has created — full of fantasy and romance — where a girl can feel as special as a princess. Disney Princess – where dreams begin.

      https://www.disneyconsumerproducts.com/Home/display.jsp?contentId=dcp_home_ourfranchises_disney_princess

      La seule réponse adéquate : Killer Mermaid
      http://www.youtube.com/watch?v=v7XQsK98VH0

    • Oui, Klaus, mais là on ne parle plus de petites filles, mais de femmes mariées. (Sauf si on a le droit de se marier à des petites filles, mais je crois qu’aux États-Unis, c’est interdit dans la plupart des États.)

    • J’ai cité ce texte parce qu’il décrit la conception officielle des mariages de princesses (adultes). La boîte déclare qu’il sont en possession d’une gamme de produits qui est capable façonner la vision du monde qu’ont les femmes. Pour y arriver ils s’adressent d’abord au petites filles pour enfin leur vendre le mariage de rêve modèle princesse quand elles on atteint l’age légal. Tu verras, dans pas si longtemps ils n’hésiteront pas à proposer un enterrement « Blancheneige » à ta copine. Dégeu comme toute la boîte quoi.