How will you measure your product?
▻https://hackernoon.com/how-will-you-measure-your-product-c5fc78181f96?source=rss----3a8144eabfe
All Sketches © Brian Crofts 2018Early in my career, I witnessed a handful of product successes and failures. Among those experiences, there is one that stands out among the rest. And, it wasn’t a win…it was an epic failure.I remember the business leaders being surprised — shocked actually — that the product did not take off as forecasted.We had our best people on it. The customer problem was clear. The solution innovative. But a year later, momentum had died and the product was dead.It’s often easier to connect the dots looking backwards — and certainly not as easy in the moment. As with most failures, we learned a few things.I am still convinced that the team was building the right product.So, what happened?They were measuring the wrong thing.In my product-building experience, knowing what to measure (...)