• #iOS_7 And The Transition To Flat | Meng To - UI/UX Designer
    http://blog.mengto.com/ios-7-transition-flat

    #Flat_design relies strongly on typography and colors, and very little on gradients, shadows or textures to set itself apart. To understand why, one must zoom out a little and think how Google and Yahoo, or even Microsoft came up with such direction. Yes, it was because of Apple. The iPhone’s UI and good typography such as Helvetica Neue Light are practices professed by Apple since the dawn of the modern mobile design. So, instead of thinking how Apple is copying, you must instead look back at the history of influences. Everyone influence each other to collectively create what is truly modern for the new generation of users who are well-educated about technology and in turn unfamiliar with dated visual references such as a reel-to-reel tape, leather calendar or poker table.