Unity signs multi-million deal supporting U.S. defense initiatives
▻https://www.gamedeveloper.com/business/unity-signs-multi-million-dollar-contract-to-help-u-s-government-with
The deal was announced less than a year after some workers questions Unity’s ethics for working on military projects.
#jeu_vidéo #jeux_vidéo #business #unity #armée #guerre #caci #applovin #ironsource
Unity is merging with a company who made a malware installer | PC Gamer
▻https://www.pcgamer.com/unity-is-merging-with-a-company-who-made-a-malware-installer
IronSource is also well-known for another reason. It developed InstallCore, a wrapper for bundling software installations. If you’ve searched for a popular program and seen a link to a third-party site with a URL that ended in something like “downloadb.net” or “hdownload.net” it may well have been InstallCore. If you made the mistake of downloading it, you’d be offered the kind of extras with generic names like RegClean Pro and DriverSupport an unsophisticated user might click OK on, which is how you end up with a PC full of toolbars and junk that’s as slow as your parents’ is. InstallCore was obnoxious enough Windows Defender will stop it running(opens in new tab), and Malwarebytes(opens in new tab) too.
As documented by Microsoft’s chief economist for web experience, strategy, and policy Ben Edelman(opens in new tab), InstallCore was also behind a fake installer for a Windows version of Snapchat, a program that’s only ever been available on mobile. It would instead install Android emulator BlueStacks, as well as the usual injection of adware.
[…]
The Wall Street Journal(opens in new tab) reports Unity has agreed to pay $4.4 billion for IronSource.
Développer des malwares, ça paye.
#jeu_vidéo #jeux_vidéo #business #rachat #unity #ironsource #installcore #installation #malware #bluestacks #snapchat #android #adware #réputation #eréputation #spoiled_cat #windows_defender #malwarebytes #andreia_gaita #maddy_thorson #jeu_vidéo_celeste #supersonic #tapjoy #publicité #unity_ads #weta_digital
Unity’s Riccitiello and Whitten speak on the ironSource merger | Pocket Gamer.biz | PGbiz
▻https://www.pocketgamer.biz/interview/79190/unity-ironsource-john-riccitiello-marc-whitten-merger
Implementing monetisation earlier in the process and conversation is certainly an angle that has seen pushback from some developers.
Riccitiello: Ferrari and some of the other high-end car manufacturers still use clay and carving knives. It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with – they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots.
I’ve been in the gaming industry longer than most anybody – getting to the grey hair and all that. It used to be the case that developers would throw their game over the wall to the publicist and sales force with literally no interaction beforehand. That model is baked into the philosophy of a lot of artforms and medium, and it’s one I am deeply respectful of; I know their dedication and care.
But this industry divides people between those who still hold to that philosophy and those who massively embrace how to figure out what makes a successful product. And I don’t know a successful artist anywhere that doesn’t care about what their player thinks. This is where this cycle of feedback comes back, and they can choose to ignore it. But to choose to not know it at all is not a great call.
I’ve seen great games fail because they tuned their compulsion loop to two minutes when it should have been an hour. Sometimes, you wouldn’t even notice the product difference between a massive success and tremendous fail, but for this tuning and what it does to the attrition rate. There isn’t a developer on the planet that wouldn’t want that knowledge.
#jeu_vidéo #jeux_vidéo #business #marketing #développement #Unity #ironsource #john_riccitiello #unity_create #marc_whitten #c_sharp #programmation #monétisation #licenciements #tomer_bar-zeev #pandémie #covid-19 #weta_digital
Unity and ironSource announce merger | Pocket Gamer.biz | PGbiz
▻https://www.pocketgamer.biz/news/79185/unity-and-ironsource-announce-merger
Unity Software has announced a merger with ironSource, a leading app economy software firm. Unity aim of utilising IronSource’s tools, platform, technology, and talent to form an end-to-end platform that allows creators to more easily create, run, monetise, and scale live games and real-time 3D content.
ironSource’s technology is used in many leading games, as well as non-gaming apps, for monetisation, marketing, analytics, and discovery, and Unity hopes that the ironSource enhancements for Unity Operate Solutions will yield immediate benefits for creators and build robust businesses, particularly in regards to monetisation.
#jeu_vidéo #jeux_vidéo #business #rachat #unity #ironsource #monétisation #développement #marketing