How to design a landing page to maximize engagement and retention
▻https://hackernoon.com/how-to-design-a-landing-page-to-maximize-engagement-and-retention-769fa4
For a community app or a website, a landing page that entices users to visit every day, explore the content, and stay longer is the key for engagement and retention. They key is to show personalized content relevant to each user as soon as he or she lands on the page. Most popular apps like LinkedIn, Facebook, Snapchat, Instagram, Amazon, Twitter, FlipBoard, achieve such personalization by showing content in a timeline, personalized for each individual user. Such a hyper-personalization is achieved based on the large amount of data gathered from the user over time from his interactions with the app.The founders and product managers of new community-based apps or websites wish to emulate such a landing page design right from the first version of the product assuming this will increase (...)
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