Ah, cette logique des « expériences » en direct live sans que les cobayes soient au courant... En fait, c’est cela le fonds de commerce de facebook : devenir un lieux d’expérimentation de la manipulation mentale. Voir le livre de Jaron Lanier, « Ten arguments for Deleting Your Social Media Accounts ».
As Russia’s online election machinations came to light last year, a group of Democratic tech experts decided to try out similarly deceptive tactics in the fiercely contested Alabama Senate race, according to people familiar with the effort and a report on its results.
The secret project, carried out on Facebook and Twitter, was likely too small to have a significant effect on the race, in which the Democratic candidate it was designed to help, Doug Jones, edged out the Republican, Roy S. Moore. But it was a sign that American political operatives of both parties have paid close attention to the Russian methods, which some fear may come to taint elections in the United States.
One participant in the Alabama project, Jonathon Morgan, is the chief executive of New Knowledge, a small cyber security firm that wrote a scathing account of Russia’s social media operations in the 2016 election that was released this week by the Senate Intelligence Committee.
An internal report on the Alabama effort, obtained by The New York Times, says explicitly that it “experimented with many of the tactics now understood to have influenced the 2016 elections.”
The project’s operators created a Facebook page on which they posed as conservative Alabamians, using it to try to divide Republicans and even to endorse a write-in candidate to draw votes from Mr. Moore. It involved a scheme to link the Moore campaign to thousands of Russian accounts that suddenly began following the Republican candidate on Twitter, a development that drew national media attention.
“We orchestrated an elaborate ‘false flag’ operation that planted the idea that the Moore campaign was amplified on social media by a Russian botnet,” the report says.
Mr. Morgan said in an interview that the Russian botnet ruse “does not ring a bell,” adding that others had worked on the effort and had written the report. He said he saw the project as “a small experiment” designed to explore how certain online tactics worked, not to affect the election.
Mr. Morgan said he could not account for the claims in the report that the project sought to “enrage and energize Democrats” and “depress turnout” among Republicans, partly by emphasizing accusations that Mr. Moore had pursued teenage girls when he was a prosecutor in his 30s.
“The research project was intended to help us understand how these kind of campaigns operated,” said Mr. Morgan. “We thought it was useful to work in the context of a real election but design it to have almost no impact.”
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The project had a budget of just $100,000, in a race that cost approximately $51 million, including the primaries, according to Federal Election Commission records.