An Inspiring Story of Mobile-First Approach as a Winning Game Plan
▻https://hackernoon.com/an-inspiring-story-of-mobile-first-approach-as-a-winning-game-plan-a8153
A 2018 study in Ireland found that local consumers checked their phones 55 times per day on average (Mobile Consumer Survey, Deloitte). Photo credit: Shutterstock“There are no experts of tomorrow, only of yesterday,” says Jack Ma, founder of Alibaba and China’s wealthiest person.When Kenny Kline and a friend founded their marketing agency in 2014, the entrepreneurs brought laptops to coffee shops and routinely burned the midnight oil in a cramped New York apartment.Digital marketing is notoriously competitive, and the bootstrapped duo’s prospects looked middling, at best.A Mobile-First Game PlanFueled by late-night lattes, JAKK Media’s founders stuck with their convictions: The future belongs to marketers who could communicate and entertain via iPhones, Samsung devices, and small screens. (...)
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