#non-profit

  • Gaining-Ground - Non-Profit News - April 2015 | Knight Foundation Report
    http://knightfoundation.org/features/nonprofitnews-2015-conclusion

    Key takeaways include:

    Set business goals: News ventures that have been intentional about their growth, including developing clear business plans and financial targets, have scaled their operations at a faster pace. For organizations to transition from surviving to thriving, they must spend more time planning for the future, not simply accounting for the present.

    Experiment with new services: Too few organizations have seriously piloted new earned income strategies, but the few that have tried have experienced initial successes attracting new forms of income, from native advertising to sponsorships for events and webinars. Lasting viability for nonprofit news ventures will only come with reduced reliability on fickle philanthropic funding.
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    Invest in capacity, not just content: Most organizations continue to devote the lion’s share of their budgets to editorial expenses, the lifeblood of their day-to-day work. News ventures that have grown, though, have consciously invested in future-oriented competencies, such as full-time staff in development and technical innovation, to increase engagement with online content.

    Transition from donor to membership model mentality: News ventures have sought to build more robust membership programs that reward small donors with exclusive access to content and events. This offers the promise of more sizeable and stable long-term funding from individual supporters and strengthens relationships with their audiences, making news ventures more keenly aware of community needs and more likely to engage audiences to have an impact.

    Plan for impact: The reporting conducted by nonprofit news ventures has triggered meaningful actions and outcomes, though the manner in which most organizations discuss their impact is limited to simple Web metrics and occasional anecdotes. Nonprofits leading the way when it comes to capturing and communicating impact identify clear reporting objectives and ways they will measure those objectives from the outset.

    #presse #non-profit #etats-unis #rapport

  • MediaShift . How French Site OWNI Profits by Giving Away Its Content | PBS
    http://www.pbs.org/mediashift/2011/03/how-french-site-owni-profits-by-giving-away-its-content070.html

    Grosse interview d’#OWNI. Un extrait à propos du business (mais il y a plein d’autres choses très intéressantes dans cet entretien : historique du site, position (a)politique…)

    So you are set up as a #non-profit or #for-profit company?

    Nicolas Kayser-Bril: 22Mars is for-profit, and we did not spin off OWNI as a non-profit organization from an accounting perspective. The website does not have to make a profit in the sense that we don’t make money from the #website. No subscriptions and no hidden advertisements. The value the website provides is in gaining expertise online that we can then share and sell to clients.

    So your model is basically making money by developing websites and custom social media solutions? The site is more of a testing lab?

    Kayser-Bril: Exactly. You could compare it to businesses in other industries. We might start selling online objects or other products in the coming months to have more high-margin products.

    We will start selling #ebooks, which is a big driving force of 22Mars — we don’t sell #content but we sell products, because everyone knows content is abundant. What’s missing is a way to properly browse through it and consume it.