How Addictive Online Auctions Work
▻https://hackernoon.com/how-addictive-online-auctions-work-1bd448da42b7?source=rss----3a8144eabf
Nir’s Note: This guest post was authored by Lisa Kostova Ogata, one of the first product managers at Farmville and a VP of Product at Bright.com (sold to LinkedIn). While at Zynga, Lisa learned how to shape user behavior, but in this essay she describes her surprise when she found herself unexpectedly hooked.I don’t consider myself a gambler. I’m the person who places a minimum bet at the roulette table with the specific intent of getting a free drink — after all, it’s cheaper than buying one at the bar. Yet, there I was on a Monday night, glued to my computer screen for over an hour as I watched an online #auction. I couldn’t resist.I experienced a mix of emotions as my adrenaline rushed and the clock ticked. Minutes earlier I didn’t even know the product on sale existed, but now I had to have (...)