organization:brand police

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    #Cartographieradicale #Cartographie #Londres #Jeuxolympiques #Résistances

    L’esprit Olympique...

    More Olympic insanity - watch out for the Brand Police!

    "Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including “gold”, “silver” and “bronze”, “summer”, “sponsors” and “London”."

    http://www.independent.co.uk/news/uk/home-news/britain-flooded-with-brand-police-to-protect-sponsors-7945436.html

    Also this message from Alan McConchie, PhD Candidate

    With each new Olympics the message control seems to be taken to the next level. Even the Terms of Use page on the London 2012 website tries to prevent you from simply linking to the official site if you are going to portray any official London 2012 organizations “in a false, misleading, derogatory or otherwise objectionable manner”. Thus, I had better not provide a link to that site (http://london2012.com/terms-of-use) while at the same time saying that I think the policy is completely ridiculous.

    While we’re on the topic, I’d like to announce an online countermapping project that is designed precisely to confront this extremely controlled, corporatized and militarized landscape of the Olympics. The London [de]Tour Guide ( http://londontourguide2012.org ) is a participatory Google map that presents an alternative view of London during the games, detourning the idea of an olympics-themed tourism site while intervening in the digital representation and production of urban space. Anyone can add to the map, and over the next days and weeks the map will shift and develop according to the disparate voices of whoever chooses to contribute.

    The project builds on a similar map of Vancouver created for the 2010 Winter Olympics ( http://vancouvertourguide2010.org ). Disclaimer: I was a part of that project, and I am helping to launch the London version, as well. We are seeking more collaborators on the ground in London to add to the map and spread the word, but of course anyone from around the world can also participate however they wish.

    Please share the link with anyone who might be interested. Any and all feedback is welcome.