Mapping the Future with Big Data | World Future Society
By Patrick Tucker
A little-known California company called Esri offers a “Facebook for Maps” that promises to change the way we interact with our environment, predict behavior, and make decisions in the decades ahead.
The setting is central California’s Yosemite National Park. A hiker, let’s call him Steve Clark, has gone missing on one of the trails. As the head park ranger, your job is to lead a search-and-rescue mission to find him. All you have to go on is the point where he was last seen, your training, and a computer; from this, you have to predict the behavior of a lost hiker. Sunset is approaching, and in some parts of the park the temperature will be below freezing in a matter of hours. What do you do?