»The Emperor Has No Content - Andy Logic
►http://andy-logic.com/2012/05/the-emperor-has-no-content
One inescapable fact—yet somehow beyond the ken of almost all #digital publishers—is that an enterprise based on a volume ad strategy by definition destroys and denies content and user-experience value, while excellent content and UX strategy is an effective ad strategy. Digital publishers, however, tend to be fully invested in the idea that their product has no value whatsoever beyond lending some inarticulate gravity to the actually important stuff on the page: the #ads. Failure is the new black.
Enfin, la lumière !