How Pinterest Is Killing Feminism
►http://www.buzzfeed.com/amyodell/how-pinterest-is-killing-feminism
via @SH_lelabo sur Twitter
Sites like Jezebel were created as an antidote to women’s print magazines, which are rife with diet, fitness and dressing tips. The internet has for many years now been thought of as a place where women can find smarter, meatier reads just for them.
Instead, there’s Pinterest: heavy on recipes (diet and otherwise), inspirational quotes, exercise tips, and aspirational clothes and homes. Kitchen porn, cupcake porn, bracelet porn — any kind of eye candy you can think of is probably on Pinterest, waiting for the next Pinner to covet it enough to re-pin it. People don’t go to Pinterest for articles, they go there to scrapbook every imaginable physical aspect of their dream lives, right down to the Mason jar candle holders you really hope to get around to DIY-ing for your next cocktail party.
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But while sites like Jezebel have found sizeable audiences online, it’s taken a lot of work to avoid rehashing the same old tropes. Anna Holmes launched Jezebel with the hope of encouraging women not to obsess over their appearance, materialism, and being thin, but noticed these themes would creep into the site’s comment threads anyway.
“We certainly had critiques of the culture in terms of body image, but it was never, ’let’s talk about how hard it was to lose that last 20 pounds,’” Holmes says. “Even though I think it was pretty obvious to readers of the site that we didn’t have that sort of content, whenever anything came up that skirted those issues” — a post about a study relating to weight loss, say — “some of them reacted really enthusiastically and wanted to talk about it.” Some readers would post their height and weight and, Holmes says, “We would go in the comments and say we didn’t want numbers.” She adds, “I was surprised at how quickly those conversations would happen. Even in a space where it was pretty obvious we were going to harp on those sorts of things, there was still a hunger for it. I found it very frustrating but the fact is people still really want to talk about those things.”
#femmes #féminité #presse_féminine #féminisme #poids #nourriture