Capitalizing on the Digital Attention Economy: The Brave Browser
▻https://hackernoon.com/capitalizing-on-the-digital-attention-economy-the-brave-browser-c975b7b9
“…in an information-rich world, the wealth of information means a dearth of something else: …the attention of its recipients.” (Herbert A. Simon, Professor Carnegie Mellon University, 1971)There’s a new, better way to browse the #internet: the Brave Browser.Image taken from the Brave homepage.The Brave Browser operates on a principle I’m calling the Digital Attention Economy. As Professor Simon pointed out in 1971, the world is flooded with information, but human attention is a finite resource. Capitalizing on that resource has been every corporation’s objective, and we’re all familiar with the advertisement deluge that ensues. It’s overwhelming. Now, there’s a better way.With attention, security, and privacy in mind, CEO Brendan Eich (creator of Javascript and co-founder of Mozilla) and CTO Brian (...)
#cryptocurrency #advertising #basic-attention-token #brave-browser