Extrait de The Threat to Reason, Dan Hind, 2007, à propos des « perception managers » de la CIA, chargés de trouver les thèmes qui séduisent tel ou tel groupe de l’opinion (« hot buttons »), et la promotion de thèmes irrationnels mais testés selon les méthodes du marketing :
[…] Robert Party explained how the US government ignored US law and used the CIA’s expertise in psychological warfare to secure domestic support for a terrorist campaign against the leftist government in Nicaragua in the early 1980s. This wasn’t a matter of countering foreign disinformation and providing information to assist rational decision-mahing. This was about pressing buttons: ‘The documentation is... clear that the idea was to find our “hot buttons” and to see what – how they could rum, twist, spin certain infonnation to appeal to various special groups. They’d reached the point, and this was really being directed by the CIA, of breaking down the American people into subgroups.’ Themes were developed to appeal to particular subgroups. Journalists were likely to be concerned about the freedom of the press, so they were targeted with stories about Sandinista harassment of La Prensa, a Nicaraguan newspaper opposed to the government; Jewish Americans were told that the Sandinistas were anti-Semitic. Eventually, the CIA’s ‘perceptaon managers’ came up with something that played on popular xenophobia and worked particularly well in states on the border with Mexico:
[They’d] found out that most of the themes about the communist menace in Central America left people cold. They didn’t really take it that seriously - it just didn’t hit the hot buttons right. But they found that one hot button that really… they could really use was this idea of the Hispanic immigrants flooding into the United States. So they developed what they called the ‘feet people’ argument, which was that unless we stopped the communists in Nicaragua and San Salvador, 10 per cent – they came up with that figure somewhere – 10 per cent of all the people in Central America and Mexico will flood the United States.
In the ran-up to the 2003 invasion of Iraq, themes were developed for particular audiences in a manner strikingly reminiscent of the perception management campaign that secured public support for Reagan’s policies in Central America. Human rights abuses, Saddam Hussein’s alleged assassination attempt on the President’s father, links between Iraq and al Qaeda, fundamentalist fears that ‘Babylon’ stalked the ‘Holy Land’, all found their way into the mix. The emphasis increasingly fell on weapons of mass destruction, ‘the one issue everyone could agree on’. In a formula hardly conducive to rational decision-making by the American public, the then National Security Advisor Condoleezza Rice insisted that they couldn’t delay invasion until they had proof that Saddam Hussein had nuclear weapons: ‘We don’t want the smoking gun to be a mushroom cloud’. President Bush repeated the message: ‘we cannot wait for the final proof – the smoking gun – that could come in the form of a mushroom cloud’. The promotion of market-tested irrationality at the highest levels of the US administration calls to mind H. L. Mencken’s cynical comment that ‘the whole aim of practical politics is to keep the populace alarmed (and hence clamorous to be led to safety) by menacing it with an endless series of hobgoblins, all of them imaginary.’
(Scanné d’après le post de Louis Allday sur Twitter.)