person:nicolas cole

Want To Increase Your Company Profile? 6 Ways Thought Leadership #marketing Can Help
▻https://hackernoon.com/want-to-increase-your-company-profile-6-ways-thought-leadership-marketin

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Nicolas Cole InstagramThe term “thought leadership” is a fairly new one in the marketing world.To be perfectly honest, there are a million different names for what this marketing method is called. Some people call it “staying top of mind.” Some people call it “personal branding.” And some people just straight up call it PR. But there’s something unique about the term “thought leadership,” and that’s because it’s not a destination or a title.It’s an action.To be “a leader of thoughts” is essentially just a funny way of saying “I actively participate in conversations.” That’s it. And where so many companies, founders, executives, and industry experts go wrong is they think thought leadership is something they can buy. They mistake thought leadership with a press feature, or a high-performing ad, or being (...)

#thought-leadership #personal-branding #startup #content-marketing

3 Things Every Company Blog Needs in Order to Build a Loyal Audience
▻https://hackernoon.com/3-things-every-company-blog-needs-in-order-to-build-a-loyal-audience-7be

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Nicolas Cole InstagramBuilding an audience online is a challenge.I shared my story in another Inc column about what I learned after writing over 1,500 content pieces on the Internet, but I wanted to expand on the topic for those managing company blogs.I’ll start here:The reason most company blogs fail is they treat their blog posts as long-form advertising for their products or services.Blogging successfully on the Internet requires a very firm “give, give, give” mentality.You’ll never build a quality audience for yourself or your company by masking blogs as calls to action for people to sign up for your services or hire your team.Those things can be present, sure, but if they are the driving force behind your blog, you have failed before you’ve even started.Here’s a perfect example:Say you (...)

#leadership #growth-hacking #entrepreneurship #social-media #content-marketing

If You Want To Become An Influential Thought Leader, Live By These 3 Principles
▻https://hackernoon.com/if-you-want-to-become-an-influential-thought-leader-live-by-these-3-prin

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Nicolas Cole InstagramI live my life by a few very basic principles:If you only focus on how much you can give, you never have to worry about who takes and doesn’t give back.There is no sense in debating the strategy of something unless the ship is already moving (“You can’t steer a stationary ship”).You are both what you say you are—and what you do on a daily basis.In short: I care far more about the process than I do the destination. Because I’ve learned there is no destination to begin with unless a process is in motion.When it comes to #marketing and “messaging,” these basic principles don’t adjust much:If you only focus on how much you can give, the less you’ll have to sell.There is no sense in debating the strategy of something unless the ship is already moving (“You can’t steer a stationary (...)

#entrepreneurship #thought-leadership #founders #life-lessons

9 Reasons Nobody Pays Attention to Your Content (You Need to Hear This)
▻https://hackernoon.com/9-reasons-nobody-pays-attention-to-your-content-you-need-to-hear-this-77

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Nicolas Cole InstagramEveryone wants to know how to succeed online.“How do we get people to pay attention to us?”That’s the big question.So-called social media consultants will say things like, “You have to use photography and video. That’s the future.”OK, that’s like asking “How do I cook something people will like” and being told to use food.Obviously.The truth is, it’s not really about the format of the content as much as it is the quality it provides people. If “high-end photography” is the key, then how is it that low-budget meme-factory Instagram pages have three million followers? If video is the key, how come there are YouTube channels with content being posted weekly that barely scratch 1,000 subscribers?Too often, brands (and individuals) think the actions themselves determine success. And (...)

#marketing #content-marketing #social-media #content-strategy #creativity

5 Myths About Exposure I Learned By #writing 400+ Columns For Inc Magazine
▻https://hackernoon.com/5-myths-about-exposure-i-learned-by-writing-400-columns-for-inc-magazine

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Nicolas Cole InstagramI have written over 400 columns for Inc Magazine.Before I landed my own column, I was a Top Writer on Quora with several million views on my work (this was back in 2015). My “claim to fame” was the fact that I had reached Top Writer status in less than 9 months of writing on the platform, had over a dozen of my articles go viral (100,000 to 1,000,000+ views each), and had been republished by just about every major publication on the Internet: TIME, Forbes, Fortune, Business Insider, Slate, Observer, Thought Catalog, Medical Daily, The Chicago Tribune, and Inc Magazine—to name a few.During the second half of 2015, there was a 6-month period during which Inc Magazine was republishing one of my Quora answers every single week.I had found my stride as a writer focused on (...)

#marketing #founders #entrepreneurship #ceo