person:seth godin

The Lost Tetrads of #Marshall_McLuhan | OR Books

▻http://www.orbooks.com/catalog/lost-tetrads-marshall-mcluhan

Je mets ça ici pour qu’on se souvienne d’acheter ce bouquin quand on aura un peu d’argent

http://www.orbooks.com/wp-content/uploads/2017/02/LostTetrads_Yoast.jpg

Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others.

Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.

274 pages • Paperback ISBN 978-1-682190-96-8 • E-book 978-1-682190-97-5

#bibliographie #media #visualisation #sémiologie

How to become a Successful Writer: Seth Godin in Conversation
►http://writetodone.com/2012/12/17/write-ship-share-seth-godin-lays-down-a-challenge-for-writers
►http://writetodone.com/2012/12/20/seth-godin-part-2

The first four thousand readers are the hard part. I had already done the hard part, and I hadn’t even written the book yet!
Many writers would say, ‘I can’t get that many people to trust me.’ And I would say, ‘Exactly. The reason you can’t is you haven’t been giving stuff away every day for seven years like I have. You haven’t been building a tribe one reader at a time like I have. The best time to start that was seven years ago. The second best time is right now. So start!’
As you build this following for your short stories or your cartoons or your non-fiction or your blog posts, over time you will reach the point where you can organize them and say to them, ‘All right, now I’m going to do something that’s going to take some money, but here’s my promise to you.’ I did that in June, which meant I was able to spend the whole summer writing, not for unknown readers, but for the readers I already knew, which is a really fantastic shift.

(...) I wonder why anyone would hesitate to be generous with their writing.
I mean, if you really want to make a living, go on Wall Street and trade oil futures and rip people off, right? We’re writers. We’re doing something that is inherently a generous act.

#écriture #kickstarter #crowdfunding #partage via ►https://twitter.com/Confluences_