person:tom standage

  • Listening in at the Economist: How #audio editions and #podcasts are created | #Media news
    https://www.journalism.co.uk/news/the-economist-how-audio-editions-and-podcasts-are-created/s2/a551030

    Publishers may have become familiar with audiences consuming content in unusual places in the increasingly mobile world. Indeed, the Economist, for example, has at least one subscriber who opts to access its content while swimming.

    That is made possible as the Economist is also available as an audio edition, a word-for-word recording of the print and digital edition, that subscribers can download via the Economist apps or from the website.

    Speaking at the PPA digital publishing conference in September, Neelay Patel, the Economist’s digital vice president of commercial strategy, said that around 25 to 30 per cent of its reader-base is using the audio download option, with feedback showing that people are listening while on the train, in the car – and even underwater.

    The Economist has a number of audio offerings: the audio edition for subscribers, plus five podcasts every week, which are available to non-subscribers. Journalism.co.uk caught up with Tom Standage, digital editor at the Economist, to find out how they are created and accessed by audiences.

    Audio editions

    Creating audio editions is “quite a challenge logistically”, Standage explained, as it all needs to be done in an afternoon.

    Most pages of the Economist are not final and signed off until 11am on a Thursday and the audio must be ready for subscribers to download by 7pm, as the digital edition is published.

    The Economist uses an external company called Somethin’ Else and broadcasters, many of them former BBC presenters, voice the written articles.

    “They have to do it in several studios in parallel,” Standage explained. “They have about five hours to do the actual recording and then it has all got to be edited and labelled and packaged up.”

    The audio edition is “very, very popular with our readers”, Standage said. "We get a lot of feedback from people saying that it is how they stay on top of the information coming their way.

    “What the Economist really sells is the ability to keep up by acting as a filter that says ’this is what’s really important’. And if you just read the Economist then you’ll be informed. That’s ultimately the product we are selling.”

    “Audio is a very, very good way for people to read our content without having to read it”
    Tom Standage

    And the main reason people cancel their subscription to the Economist is that they do not have time to read it and the magazines pile up, Standage added. “Audio is a very, very good way for people to read our content without having to read it.”

    He added that its is “a very valuable retention tool” as it encourages people to consume the content in different ways. "It’s easier to read an iPad when you are sitting down on a plane, but it’s more convenient to read a iPhone when you are squeezed into a tube train.

    “The idea is just to leave it up to the reader to decide what the most convenient form of consuming the content is, and in many situations that will be audio.”

    Podcasts

    The Economist divides its products into two reading behaviours: “lean back”, which is the print-like digital experience of tablets; and “lean forward”, a website experience.

    Where lean back offers an “immersive, reflexive, browsable, ritualistic, finishable” experience, lean forward is about the web. The online readership is very social, with articles spread via social media, Patel told last month’s conference.

    The lean forward approach of the website gives Economist readers additional features that are not included in the lean back edition, including blogs, multimedia and debates. As part of that the team produces five pieces of video and five pieces of audio a week.

    The podcasts are available for free to non-subscribers via iTunes, SoundCloud, ’Economist radio’ on Facebook, a Chrome browser extension and the player on the Economist’s website.

    A podcast is published on each weekday, with subjects including business and finance, culture, technology, world politics, and on Friday there is an analysis podcast called ’the week ahead’.

    ’The week ahead’ offers “a primer of what to look out for in the week ahead and what to make of it”.

    Standage said: "It all fits in with our mission of essentially equipping you with the tools that you need to understand the world and making you feel that you are on top of things and that you are informed about what is going on.

    “Essentially that’s our mission overall, and the more noisy that the media environment becomes, the more news sources there are, the more demand there seems to be for sources like the Economist which act as a filter.”

    Numbers

    Asked how many people are listening to the audio edition and podcasts, Standage said numbers are difficult to measure as some people stream the podcasts, others download the audio and the recordings are available on a number of platforms.

    “I have to confess that to some extent we are talking into the dark. We have numbers, they appear to be quite big, and they are going up.”

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  • #agriculture, #civilisation, #élites, #patriarcat, #guerre_contre_la_nature, #phallocentrisme tous réunis dans ce #mythe_fondateur

    For the #Incas, agriculture was closely linked to warfare: The earth was defeated, as if in battle, by the plow. So the harvest ceremony was carried out by young noblemen as part of their initiation as warriors, and they sang a haylli as they harvested the maize to celebrate their victory over the earth.

    Lu dans An Edible History of Humanity, de Tom Standage

    • Another example was the maize-planting ceremony that took place in August. When the sun set between two great pillars on the hill of Picchu, as seen from the center of Cuzco, the Inca capital, it was time for the king to initiate the growing season. He did so by plowing and planting one of several sacred fields that could only be tilled and worked by members of the nobility. According to one eyewitness account: “At sowing time, the king himself went and ploughed a little . . . the day when the Inca went to do this was a solemn festival of all the lords of Cuzco. They made great sacrifices to this flat place, especially of silver, gold and children.” The plowing was then carried on by Inca nobles, but only after the king had started the process. “If the Inca had not done this, no Indian would dare to break the earth, nor did they believe it would produce if the Inca did not break it first,” noted another observer. Further sacrifices of llamas and guinea pigs were made as the maize planting began.

      #culture_du_viol ?