Google’s Digital Advertising Experiment, Art, Copy & Code, Shows the Growing Importance of Interactive Experiences | MIT Technology Review
▻http://www.technologyreview.com/news/512401/google-searches-beyond-adwords
“In the future, if we can target content and advertising so well, advertising as we know it goes away; it just becomes useful and helpful information,” he says. “And that is the future where Google and Facebook and everybody else need to hit.”