View from Nowhere. Is it the press’s job to create a community that transcends borders?
A few years ago, on a plane somewhere between Singapore and Dubai, I read Benedict Anderson’s Imagined Communities (1983). I was traveling to report on the global market for passports—how the ultrawealthy can legally buy citizenship or residence virtually anywhere they like, even as 10 million stateless people languish, unrecognized by any country. In the process, I was trying to wrap my head around why national identity meant so much to so many, yet so little to my passport-peddling sources. Their world was the very image of Steve Bannon’s globalist nightmare: where you can never be too rich, too thin, or have too many passports.
Anderson didn’t address the sale of citizenship, which only took off in earnest in the past decade; he did argue that nations, nationalism, and nationality are about as organic as Cheez Whiz. The idea of a nation, he writes, is a capitalist chimera. It is a collective sense of identity processed, shelf-stabilized, and packaged before being disseminated, for a considerable profit, to a mass audience in the form of printed books, news, and stories. He calls this “print-capitalism.”
Per Anderson, after the printing press was invented, nearly 600 years ago, enterprising booksellers began publishing the Bible in local vernacular languages (as opposed to the elitist Latin), “set[ting] the stage for the modern nation” by allowing ordinary citizens to participate in the same conversations as the upper classes. In the 18th and 19th centuries, the proliferation (and popularity) of daily newspapers further collapsed time and space, creating an “extraordinary mass ceremony” of reading the same things at the same moment.
“An American will never meet, or even know the names of more than a handful of his 240,000,000–odd fellow Americans,” Anderson wrote. “He has no idea of what they are up to at any one time.” But with the knowledge that others are reading the same news, “he has complete confidence in their steady, anonymous, simultaneous activity.”
Should the press be playing a role in shaping not national identities, but transnational ones—a sense that we’re all in it together?
Of course, national presses enabled more explicit efforts by the state itself to shape identity. After the US entered World War I, for instance, President Woodrow Wilson set out to make Americans more patriotic through his US Committee on Public Information. Its efforts included roping influential mainstream journalists into advocating American-style democracy by presenting US involvement in the war in a positive light, or simply by referring to Germans as “Huns.” The committee also monitored papers produced by minorities to make sure they supported the war effort not as Indians, Italians, or Greeks, but as Americans. Five Irish-American papers were banned, and the German-American press, reacting to negative stereotypes, encouraged readers to buy US bonds to support the war effort.
The US media played an analogous role in selling the public on the 2003 invasion of Iraq. But ever since then, in the digital economy, its influence on the national consciousness has waned. Imagined Communities was published seven years before the fall of the Berlin Wall, twenty-two years before Thomas Friedman’s The World Is Flat, and a couple of decades before the internet upended print-capitalism as the world knew it (one of Anderson’s footnotes is telling, if quaint: “We still have no giant multinationals in the world of publishing”).
Since Trump—a self-described nationalist—became a real contender for the US presidency, many news organizations have taken to looking inward: consider the running obsession with the president’s tweets, for instance, or the nonstop White House palace intrigue (which the president invites readily).
Meanwhile, the unprofitability of local and regional papers has contributed to the erosion of civics, which, down the line, makes it easier for billionaires to opt out of old “imagined communities” and join new ones based on class and wealth, not citizenship. And given the challenges humanity faces—climate change, mass migration, corporate hegemony, and our relationships to new technologies—even if national papers did make everyone feel like they shared the same narrative, a renewed sense of national pride would prove impotent in fighting world-historic threats that know no borders.
Should the press, then, be playing an analogous role in shaping not national identities, but transnational ones—a sense that we’re all in it together? If it was so important in shaping national identity, can it do so on a global scale?
Like my passport-buying subjects, I am what Theresa May, the former British prime minister, might call a “citizen of nowhere.” I was born in one place to parents from another, grew up in a third, and have lived and traveled all over. That informs my perspective: I want deeply for there to be a truly cosmopolitan press corps, untethered from national allegiances, regional biases, class divisions, and the remnants of colonial exploitation. I know that’s utopian; the international working class is hardly a lucrative demographic against which publishers can sell ads. But we seem to be living in a time of considerable upheaval and opportunity. Just as the decline of religiously and imperially organized societies paved the way for national alternatives, then perhaps today there is a chance to transcend countries’ boundaries, too.
Does the US media help create a sense of national identity? If nationalism means putting the interests of one nation—and what its citizens are interested in—before more universal concerns, then yes. Most journalists working for American papers, websites, and TV write in English with a national audience (or regional time zone) in mind, which affects how we pitch, source, frame, and illustrate a story—which, in turn, influences our readers, their country’s politics, and, down the line, the world. But a news peg isn’t an ideological form of nationalism so much as a practical or methodological one. The US press feeds off of more pernicious nationalisms, too: Donald Trump’s false theory about Barack Obama being “secretly” Kenyan, disseminated by the likes of Fox and The Daily Caller, comes to mind.
That isn’t to say that global news outlets don’t exist in the US. When coaxing subscribers, the Financial Times, whose front page often includes references to a dozen different countries, openly appeals to their cosmopolitanism. “Be a global citizen. Become an FT Subscriber,” read a recent banner ad, alongside a collage featuring the American, Chinese, Japanese, Australian, and European Union flags (though stories like the recent “beginner’s guide to buying a private island” might tell us something about what kind of global citizen they’re appealing to).
“I don’t think we try to shape anyone’s identity at all,” Gillian Tett, the paper’s managing editor for the US, says. “We recognize two things: that the world is more interconnected today than it’s ever been, and that these connections are complex and quite opaque. We think it’s critical to try to illuminate them.”
For Tett, who has a PhD in social anthropology, money serves as a “neutral, technocratic” starting point through which to understand—and tie together—the world. “Most newspapers today tend to start with an interest in politics or events, and that inevitably leads you to succumb to tribalism, however hard you try [not to],” Tett explains. “If you look at the world through money—how is money going around the world, who’s making and losing it and why?—out of that you lead to political, cultural, foreign-policy stories.”
Tett’s comments again brought to mind Imagined Communities: Anderson notes that, in 18th-century Caracas, newspapers “began essentially as appendages of the market,” providing commercial news about ships coming in, commodity prices, and colonial appointments, as well as a proto–Vows section for the upper crust to hate-read in their carriages. “The newspaper of Caracas quite naturally, and even apolitically, created an imagined community among a specific assemblage of fellow-readers, to whom these ships, brides, bishops, and prices belonged,” he wrote. “In time, of course, it was only to be expected that political elements would enter in.”
Yesterday’s aristocracy is today’s passport-buying, globe-trotting one percent. The passport brokers I got to know also pitched clients with the very same promise of “global citizenship” (it sounds less louche than “buy a new passport”)—by taking out ads in the Financial Times. Theirs is exactly the kind of neoliberal “globalism” that nationalist politicians like Trump have won elections denouncing (often hypocritically) as wanting “the globe to do well, frankly, not caring about our country so much.” Isn’t upper-crust glibness about borders, boundaries, and the value of national citizenship part of what helped give us this reactionary nativism in the first place?
“I suspect what’s been going on with Brexit and maybe Trump and other populist movements [is that] people. . . see ‘global’ as a threat to local communities and businesses rather than something to be welcomed,” Tett says. “But if you’re an FT reader, you see it as benign or descriptive.”
Among the largest news organizations in the world is Reuters, with more than 3,000 journalists and photographers in 120 countries. It is part of Thomson Reuters, a truly global firm. Reuters does not take its mandate lightly: a friend who works there recently sent me a job posting for an editor in Gdynia, which, Google clarified for me, is a city in the Pomeranian Voivodeship of Poland.
Reuters journalists cover everything from club sports to international tax evasion. They’re outsourcing quick hits about corporate earnings to Bangalore, assembling teams on multiple continents to tackle a big investigation, shedding or shuffling staff under corporate reorganizations. Perhaps unsurprisingly, “more than half our business is serving financial customers,” Stephen Adler, the editor in chief, tells me. “That has little to do with what country you’re from. It’s about information: a central-bank action in Europe or Japan may be just as important as everything else.”
Institutionally, “it’s really important and useful that we don’t have one national HQ,” Adler adds. “That’s the difference between a global news organization and one with a foreign desk. For us, nothing is foreign.” That approach won Reuters this year’s international Pulitzer Prize for uncovering the mass murder of the Rohingya in Myanmar (two of the reporters were imprisoned as a result, and since freed); it also comes through especially sharply in daily financial stories: comprehensive, if dry, compendiums of who-what-where-when-why that recognize the global impact of national stories, and vice versa. A recent roundup of stock movements included references to the US Fed, China trade talks, Brexit, monetary policy around the world, and the price of gold.
Adler has led the newsroom since 2011, and a lot has changed in the world. (I worked at Reuters between 2011 and 2013, first as Adler’s researcher and later as a reporter; Adler is the chair of CJR’s board.) Shortly after Trump’s election, Adler wrote a memo affirming the organization’s commitment to being fair, honest, and resourceful. He now feels more strongly than ever about judiciously avoiding biases—including national ones. “Our ideology and discipline around putting personal feelings and nationality aside has been really helpful, because when you think about how powerful local feelings are—revolutions, the Arab Spring—we want you writing objectively and dispassionately.”
The delivery of stories in a casual, illustrated, highly readable form is in some ways more crucial to developing an audience than subject matter.
Whether global stories can push communities to develop transnationally in a meaningful way is a harder question to answer; it seems to impugn our collective aptitude for reacting to problems of a global nature in a rational way. Reuters’s decision not to fetishize Trump hasn’t led to a drop-off in US coverage—its reporters have been especially strong on immigration and trade policy, not to mention the effects of the new administration on the global economy—but its stories aren’t exactly clickbait, which means ordinary Americans might not encounter them at the top of their feed. In other words, having a global perspective doesn’t necessarily translate to more eyeballs.
What’s more, Reuters doesn’t solve the audience-class problem: whether readers are getting dispatches in partner newspapers like The New York Times or through the organization’s Eikon terminal, they tend to be the sort of person “who does transnational business, travels a good deal, is connected through work and media, has friends in different places, cares about what’s going on in different places,” Adler says. “That’s a pretty large cohort of people who have reason to care what’s going on in other places.”
There are ways to unite readers without centering coverage on money or the markets. For a generation of readers around the world, the common ground is technology: the internet. “We didn’t pick our audience,” Ben Smith, the editor in chief of BuzzFeed, tells me over the phone. “Our audience picked us.” He defines his readers as a cohort aged 18–35 “who are on the internet and who broadly care about human rights, global politics, and feminism and gay rights in particular.”
To serve them, BuzzFeed recently published a damning investigative report into the World Wildlife Fund’s arming of militias in natural reserves; a (not uncontroversial) series on Trump’s business dealings abroad; early exposés of China’s detention of Uighur citizens; and reports on child abuse in Australia. Climate—“the central challenge for every newsroom in the world”—has been harder to pin down. “We don’t feel anyone has cracked it. But the shift from abstract scientific [stories] to coverage of fires in California, it’s a huge change—it makes it more concrete,” Smith says. (My husband is a reporter for BuzzFeed.)
The delivery of these stories in a casual, illustrated, highly readable form is in some ways more crucial to developing an audience than subject matter. “The global political financial elites have had a common language ever since it was French,” Smith says. “There is now a universal language of internet culture, [and] that. . . is how our stuff translates so well between cultures and audiences.” This isn’t a form of digital Esperanto, Smith insists; the point isn’t to flatten the differences between countries or regions so much as to serve as a “container” in which people from different regions, interest groups, and cultures can consume media through references they all understand.
BuzzFeed might not be setting out to shape its readers’ identities (I certainly can’t claim to feel a special bond with other people who found out they were Phoebes from the quiz “Your Sushi Order Will Reveal Which ‘Friends’ Character You’re Most Like”). An audience defined by its youth and its media consumption habits can be difficult to keep up with: platforms come and go, and young people don’t stay young forever. But if Anderson’s thesis still carries water, there must be something to speaking this language across cultures, space, and time. Call it “Web vernacular.”
In 2013, during one of the many recent and lengthy US government shutdowns, Joshua Keating, a journalist at Slate, began a series, “If It Happened There,” that imagined how the American media would view the shutdown if it were occurring in another country. “The typical signs of state failure aren’t evident on the streets of this sleepy capital city,” Keating opens. “Beret-wearing colonels have not yet taken to the airwaves to declare martial law. . . .But the pleasant autumn weather disguises a government teetering on the brink.”
It goes on; you get the idea. Keating’s series, which was inspired by his having to read “many, many headlines from around the world” while working at Foreign Policy, is a clever journalistic illustration of what sociologists call “methodological nationalism”: the bias that gets inadvertently baked into work and words. In the Middle East, it’s sectarian or ethnic strife; in the Midwest, it’s a trigger-happy cop and a kid in a hoodie.
His send-ups hit a nerve. “It was huge—it was by far the most popular thing I’ve done at Slate,” Keating says. “I don’t think that it was a shocking realization to anyone that this kind of language can be a problem, but sometimes pointing it out can be helpful. If the series did anything, it made people stop and be conscious of how. . . our inherent biases and perspectives will inform how we cover the world.”
Curiously, living under an openly nationalist administration has changed the way America—or at the very least, a significant part of the American press corps—sees itself. The press is a de facto opposition party, not because it tries to be, but because the administration paints it that way. And that gives reporters the experience of working in a place much more hostile than the US without setting foot outside the country.
Keating has “semi-retired” the series as a result of the broad awareness among American reporters that it is, in fact, happening here. “It didn’t feel too novel to say [Trump was] acting like a foreign dictator,” he says. “That was what the real news coverage was doing.”
Keating, who traveled to Somaliland, Kurdistan, and Abkhazia to report his book Invisible Countries (2018), still thinks the fastest and most effective way to form an international perspective is to live abroad. At the same time, not being bound to a strong national identity “can make it hard to understand particular concerns of the people you’re writing about,” he says. It might be obvious, but there is no one perfect way to be internationally minded.
Alan Rusbridger—the former editor of The Guardian who oversaw the paper’s Edward Snowden coverage and is now the principal at Lady Margaret Hall, a college at Oxford University—recognizes the journalistic and even moral merits of approaching news in a non-national way: “I think of journalism as a public service, and I do think there’s a link between journalism at its best and the betterment of individual lives and societies,” he says. But he doesn’t have an easy formula for how to do that, because truly cosmopolitan journalism requires both top-down editorial philosophies—not using certain phrasings or framings that position foreigners as “others”—and bottom-up efforts by individual writers to read widely and be continuously aware of how their work might be read by people thousands of miles away.
Yes, the starting point is a nationally defined press, not a decentralized network, but working jointly helps pool scarce resources and challenge national or local biases.
Rusbridger sees potential in collaborations across newsrooms, countries, and continents. Yes, the starting point is a nationally defined press, not a decentralized network; but working jointly helps pool scarce resources and challenge national or local biases. It also wields power. “One of the reasons we reported Snowden with the Times in New York was to use global protections of human rights and free speech and be able to appeal to a global audience of readers and lawyers,” Rusbridger recalls. “We thought, ‘We’re pretty sure nation-states will come at us over this, and the only way to do it is harness ourselves to the US First Amendment not available to us anywhere else.’”
In employing these tactics, the press positions itself in opposition to the nation-state. The same strategy could be seen behind the rollout of the Panama and Paradise Papers (not to mention the aggressive tax dodging detailed therein). “I think journalists and activists and citizens on the progressive wing of politics are thinking creatively about how global forces can work to their advantage,” Rusbridger says.
But he thinks it all starts locally, with correspondents who have fluency in the language, culture, and politics of the places they cover, people who are members of the communities they write about. That isn’t a traditional foreign-correspondent experience (nor indeed that of UN employees, NGO workers, or other expats). The silver lining of publishing companies’ shrinking budgets might be that cost cutting pushes newsrooms to draw from local talent, rather than send established writers around. What you gain—a cosmopolitanism that works from the bottom up—can help dispel accusations of media elitism. That’s the first step to creating new imagined communities.
Anderson’s work has inspired many an academic, but media executives? Not so much. Rob Wijnberg is an exception: he founded the (now beleaguered) Correspondent in the Netherlands in 2013 with Anderson’s ideas in mind. In fact, when we speak, he brings the name up unprompted.
“You have to transcend this notion that you can understand the world through the national point of view,” he says. “The question is, What replacement do we have for it? Simply saying we have to transcend borders or have an international view isn’t enough, because you have to replace the imagined community you’re leaving behind with another one.”
For Wijnberg, who was a philosophy student before he became a journalist, this meant radically reinventing the very structures of the news business: avoiding covering “current events” just because they happened, and thinking instead of what we might call eventful currents—the political, social, and economic developments that affect us all. It meant decoupling reporting from national news cycles, and getting readers to become paying “members” instead of relying on advertisements.
This, he hoped, would help create a readership not based on wealth, class, nationality, or location, but on borderless, universal concerns. “We try to see our members. . . as part of a group or knowledge community, where the thing they share is the knowledge they have about a specific structural subject matter,” be it climate, inequality, or migration, Wijnberg says. “I think democracy and politics answers more to media than the other way around, so if you change the way media covers the world you change a lot.”
That approach worked well in the Netherlands: his team raised 1.7 million euros in 2013, and grew to include 60,000 members. A few years later, Wijnberg and his colleagues decided to expand into the US, and with the help of NYU’s Jay Rosen, an early supporter, they made it onto Trevor Noah’s Daily Show to pitch their idea.
The Correspondent raised more than $2.5 million from nearly 50,000 members—a great success, by any measure. But in March, things started to get hairy, with the publication abruptly pulling the plug on opening a US newsroom and announcing that staff would edit stories reported from the US from the original Amsterdam office instead. Many of the reasons behind this are mundane: visas, high rent, relocation costs. And reporters would still be reporting from, and on, the States. But supporters felt blindsided, calling the operation a scam.
Today, Wijnberg reflects that he should have controlled the messaging better, and not promised to hire and operate from New York until he was certain that he could. He also wonders why it matters.
“It’s not saying people who think it matters are wrong,” he explains. “But if the whole idea of this kind of geography and why it’s there is a construct, and you’re trying to think about transcending it, the very notion of Where are you based? is secondary. The whole point is not to be based anywhere.”
Still: “The view from everywhere—the natural opposite—is just as real,” Wijnberg concedes. “You can’t be everywhere. You have to be somewhere.”
And that’s the rub: for all of nationalism’s ills, it does instill in its subjects what Anderson calls a “deep, horizontal comradeship” that, while imagined, blossoms thanks to a confluence of forces. It can’t be replicated supranationally overnight. The challenge for a cosmopolitan journalism, then, is to dream up new forms of belonging that look forward, not backward—without discarding the imagined communities we have.
That’s hard; so hard that it more frequently provokes a retrenchment, not an expansion, of solidarity. But it’s not impossible. And our collective futures almost certainly depend on it.