The Best Product/UX Interview Question
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The Best User Interview QuestionUser Interviews are awesome.They’re one of the first UX Research strategies I advocate for on many cases. They can help us understand what the problems are, why are they happening and even discover opportunities.There are many things we can ask the user, and each project has its peculiarities. However, from my personal experience, there’s one question which works on all kinds of contexts. I love it. It’s the best User Interview question I know, by far. Here I share my precious, without further ado.The Best User Interview Question is:Tell me about the last time you __.That’s it.It’s the first question I usually ask. I might do 1-hour interviews where everything originates just from this single question. And it always generates insights. No exception. I call it (...)
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