Eternity Now | GDI
▻https://www.gdi.ch/en/events/eternity-now
Les vendeurs savent attirer l’attention du public. Leur principale fausse promesse fait croire aux gens qu’il est possible de changer sa vie et sa propre personne par délégation. On paie pour un produit, on vote pour un parti et le tour est joué, la récompense suit immédiatement. Cette attitude idéologique est parfiatement décrite dans cette invitation d’un institut de marketing suisse. Elle contribue beaucoup à la dépolitisation des membres des classes moyennes qui ne touchent pas encore le fond. Ceux qui n’ont plus honte d’afficher leur désarroi s’habillent en gilet jaune.
Health, well-being, and an attractive body are highly valued by consumers. The global market for cosmetic products is expected to reach a market value of over USD 800 billion by 2023. Generation Z is born into a world of fitness, organic nutrition, and social media driving the image of beauty; their aim is to stay fit for the continuous job and partner market.
At the same time, that consumer wants a balanced life. This is demonstrated by high expenditure on beauty products, wellness cults, and healthier food. Tracking technologies and smart mirrors help consumers stay on their personal course. What appears today to be high-tech will soon be considered the standard.
Consumers expect every product and service to help them improve their well-being. This spurs competition beyond traditional categories such as health, beauty and food. Soon, every retailer or service provider will be judged by their contribution to individual well-being, which will be considered more comprehensively; in the future, it will be measured in a personalised way, in everyday life, using increased technology.
#it_has_begun #fétichisme_de_la_marchandise #singularité #prothèses #gilets_jaunes