#realtimebidding-rtb

La domination des marchés publicitaires de Google
▻https://www.pixeldetracking.com/fr/la-domination-publicitaire-de-google

L’absence de régulation a permis au géant californien d’imposer sa loi sur le web Google, acteur dominant de l’adtech Le sujet de ce billet sera un peu différent des sujets traités habituellement sur ce blog. Au lieu d’observer les fuites de données personnelles sur les sites et applications, je vais tenter de documenter (de manière non exhaustive, les abus étant multiples) comment Google s’est imposé sur les marchés publicitaires. Si vous souhaitez en savoir plus, voici quelques études publiées (...)

#Google # #algorithme #domination #législation #publicité #RealTimeBidding-RTB

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https://www.pixeldetracking.com/images/4/8/9/8/9/4898917ce23a13652ff8dad16a4737afe84c6a83-google.jpeg

IAB Europe’s ad tracking consent framework found to fail GDPR standard
▻https://techcrunch.com/2020/10/16/iab-europes-ad-tracking-consent-framework-found-to-fail-gdpr-standard/?guccounter=1

A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry body, the IAB Europe — fails to meet the required legal standards of data protection, according to findings by its EU data supervisor. The Belgian DPA’s investigation follows complaints against the use of personal data in the real-time bidding (RTB) component of programmatic advertising which contend that a system of high velocity personal data trading is inherently (...)

#algorithme #[fr]Règlement_Général_sur_la_Protection_des_Données_(RGPD)[en]General_Data_Protection_Regulation_(GDPR)[nl]General_Data_Protection_Regulation_(GDPR) #consentement #données #publicité #RealTimeBidding-RTB (...)

##[fr]Règlement_Général_sur_la_Protection_des_Données__RGPD_[en]General_Data_Protection_Regulation__GDPR_[nl]General_Data_Protection_Regulation__GDPR_ ##publicité ##APD-Belgique

Mental health site sharing your personal data ? We’re going after them
▻https://privacyinternational.org/news-analysis/3986/mental-health-site-sharing-your-personal-data-were-going-after

Following our report “Your Mental Health for Sale”, PI has submitted a complaint against Doctissimo to the French data protection authority (CNIL) Key points PI previously exposed how popular mental health websites share personal data with third parties through advertising practices, including answers to depression tests in some cases Some websites decided to change their practices following PI’s report. Despite our efforts to raise potential GDPR compliance issues with the (...)

#RealTimeBidding-RTB #données #BigData #santé #NHS #doctissimo.fr #cookies #[fr]Règlement_Général_sur_la_Protection_des_Données_(RGPD)[en]General_Data_Protection_Regulation_(GDPR)[nl]General_Data_Protection_Regulation_(GDPR) (...)

##santé ##[fr]Règlement_Général_sur_la_Protection_des_Données__RGPD_[en]General_Data_Protection_Regulation__GDPR_[nl]General_Data_Protection_Regulation__GDPR_ ##PrivacyInternational

http://privacyinternational.org/sites/default/files/styles/large/public/2020-07/jake-melara-2k26mRosr2o-unsplash.jpg

Adtech giant Criteo is being investigated by France’s data watchdog
▻https://techcrunch.com/2020/03/10/adtech-giant-criteo-is-being-investigated-by-frances-data-watchdog/?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAABd

Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International. “I can confirm that the CNIL has opened up an investigation into Criteo . We are in the trial phase, so we can’t communicate at this stage,” a CNIL spokesperson told us. Privacy International has been campaigning for more than a year for European data protection agencies to investigate several adtech players and data (...)

#RealTimeBidding-RTB #Criteo #[fr]Règlement_Général_sur_la_Protection_des_Données_(RGPD)[en]General_Data_Protection_Regulation_(GDPR)[nl]General_Data_Protection_Regulation_(GDPR) #consentement #données #BigData #DataBrokers #marketing #publicité #santé #CNIL (...)

##[fr]Règlement_Général_sur_la_Protection_des_Données__RGPD_[en]General_Data_Protection_Regulation__GDPR_[nl]General_Data_Protection_Regulation__GDPR_ ##publicité ##santé ##PrivacyInternational ##DataProtectionCommissioner-DPC-Ireland ##ICO-UK

Taking a depression test online ? Go ahead, they’re listening | PI
▻https://privacyinternational.org/news-analysis/3188/taking-depression-test-online-go-ahead-theyre-listening

According to the World Health Organisation (WHO), 25 percent of the European population suffers from depression or anxiety each year, yet about 50% of major depressions remain untreated. This means that everyday thousands of people are looking for information about depression online. They take tests to find out how serious their symptoms are, they try to access resources, or seek information on how best to support a loved one. Given that the internet is plagued with trackers, whose sole (...)

#RealTimeBidding-RTB #Google #doctissimo.fr #PrivacyInternational #cookies #Facebook #tracker #Amazon #santé #publicité (...)

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http://privacyinternational.org/sites/default/files/flysystem/2019-09/small-PI-Depression-graphics-woman-1.png

Why am I really seeing that ad ? The answer might be Real Time Bidding (RTB) | PI
▻https://privacyinternational.org/explainer/2974/why-am-i-really-seeing-ad-answer-might-be-real-time-bidding-rt

Targeted online ads can be confusing. Sometimes, it seems as if advertisers know us better than we know ourselves and sometimes the opposite. Then again, an ad is chasing us around the internet, it can get very annoying and even distressing. What all targeted ads have in common is that it’s often impossible to understand why we are being targeted – and how much of our data is being collected and shared along the way. So, why are you really seeing this ad ? One answer is Real Time Bidding (...)

#marketing #DataBrokers #BigData #[fr]Règlement_Général_sur_la_Protection_des_Données_(RGPD)[en]General_Data_Protection_Regulation_(GDPR)[nl]General_Data_Protection_Regulation_(GDPR) #RealTimeBidding-RTB #profiling #microtargeting (...)

##[fr]Règlement_Général_sur_la_Protection_des_Données__RGPD_[en]General_Data_Protection_Regulation__GDPR_[nl]General_Data_Protection_Regulation__GDPR_ ##PrivacyInternational