À Donetsk, il n’y a pas que des mines et de la métallurgie : la bière, don de Staline aux travailleurs…
The spirit of freedom - #Sarmat
The construction of brewery lasted from 1952 to 1962. The history of brewery started in 1951, when Stalin, the General Secretary of the USSR, visited Donetsk mines. While encouraging miners to achieve better working results to help the country rebuild the economy destroyed by the war, Iosif Stalin asked the miners:
„What would you like?”.
One braver worker dared to answer:
Immediately in 1951 the decision about constructing the brewery in Donetsk was made. Next year the project was prepared and the construction began. At that time the brewery was called Donetsk Brewery Company and was equipped with state-of-the-art machines, being the biggest brewery in Ukraine. Production capacity allowed production of 7 mln liters of beer. Traditional well known types of beer were produced, like: Zhiguli, Ryzke, Moskovskoe, Ukrainskoe. The initial enterprise employed 1100 people. Later after modernization the number of personnel was reduced to 700, and then to 540 employees. The high quality of Donetsk beer became popular within a short period of time. The main reason for that was that beer is traditionally one of the favourite drinks in Donbass region of Ukraine, where a lot of coal mines are concentrated. Miners and metallurgists lose a lot of liquid, while working. Therefore, they should frequently rehydrate their bodies with water containing essential minerals and salts. Beer perfectly suits this purpose, as it gives energy, releases stress and replaces both the lost liquid and minerals.
La marque phare est Sarmat, tous les sites de production sont dans l’est de l’Ukraine (et la bière sans alcool en Crimée)
In 2001 the brewery capacity reached 14 mln liters per year. Currently Sarmat’s market share in Ukraine is 4%. On October 27, 2001 Donetsk Brewery changed its name to CJSC Sarmat. This year became one of the most important for the company – it ended the old era and started an absolutely new chapter in the brewery’s history. CJSC Sarmat united the assets of 5 breweries: Lugansk Brewery, Non-alcoholic beer factory Krym, Dnepropetrovsk brewery Dnipro, company Poltavpivo, and Donetsk Brewery. Until 2008 the owner of 99% of Sarmat shares was the management company System Capital Management. On July 4, 2008 SABMiller plc – the world’s second largest brewing company – acquired 99.84% of the shares of CJSC Sarmat.
En 2011, SABMiller a apporté ses filiales russe et ukrainienne au turc Efes (filiale du groupe Anadolu)