How Side Projects Can Become #marketing Departments
▻https://hackernoon.com/how-side-projects-can-become-marketing-departments-7eb26b2278e0?source=r
… and even their own companiesLet’s describe the state of most early-stage startups. Very little money in the bank. Don’t just need clients, but also need them quick. Sure, content marketing is great, but also requires patience for quite a while before one sees quality return on it.This is a familiar story for many entrepreneurs. At Flexiple, we too were looking for some inspiration to boost relevant traffic on our website. That’s when we came across three interesting cases: Website Grader by Hubspot, Unsplash by Crew.co and BetaList by Openmargin.What is the concept?The concept is straightforward: offer something on the side to your potential clients and subtly market your #startup through it. Sounds simple enough, but each of the above companies made some really smart choices in execution (...)