Britain flooded with ’brand police’ to protect sponsors - Home News - UK - The Independent
►http://www.independent.co.uk/news/uk/home-news/britain-flooded-with-brand-police-to-protect-sponsors-7945436.html
Almost 300 enforcement officers will be seen across the country checking firms to ensure they are not staging “ambush #marketing” or illegally associating themselves with the Games at the expense of official #sponsors such as Adidas, McDonald’s, Coca-Cola and BP.
Under legislation specially introduced for the London Games, they have the right to enter shops and offices and bring court action with fines of up to £20,000.
Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including “gold”, “silver” and “bronze”, “summer”, “sponsors” and “London”.
#JO #sport #capitalisme via @sabineblanc