How can a name undermine your product ?
▻https://hackernoon.com/naming-cost-ea19abbc2648?source=rss----3a8144eabfe3---4
Getting attached to the name of something you’ve been working on is understandable. But that attachment can cloud your judgment.We’re building a #startup that offers weight loss coaching focused on small changes. Since our customers team up with a coach, we initially called our product Tandem. The name worked, we acquired a reasonable domain (jointandem.com), and we were happy with it. But before we launched, we realized that there may be trademark issues (e.g. Tandem Diabetes is a $2B publicly traded company), so we resolved to rename the product.It sucked. We knew what we wanted from a name — easy to say, easy to spell, an ok domain name — but every idea we came up with seemed weak. We asked our friends and advisors for their thoughts on some of the alternative names we came up with, and the (...)