How Machine Learning Can Revolutionize Subscription Billing
▻https://hackernoon.com/how-machine-learning-can-revolutionize-subscription-billing-178a301238f3
A subscription business gives the predictability of a stable cash flow, which helps a company grow and make plans for the future. Some organizations base their entire business on subscriptions, for example, cable TV or SaaS providers, while others have this only as one of the product licensing options.Since this is a successful business model, managers are trying to identify new ways to prevent customer churn, decrease the cost of customer acquisition and find the best ways to structure prices and plans. Until now, marketing research was the primary tool to answer these questions, but machine learning (ML) is becoming more effective.How Does Machine Learning Work?Machine learning is all about making a system recognize patterns by using vast amounts of training data. Once the system (...)
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