technology:nascent technology

#blockchain And Entertprises — A Match Made In Heaven
▻https://hackernoon.com/blockchain-and-entertprises-a-match-made-in-heaven-4b067654ae21?source=r

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Blockchain And Entertprises — A Match Made In HeavenAs the world becomes increasingly digital, do not be surprised when you see more and more businesses upgrade their databases to a blockchain architecture. Not only is this nascent technology more efficient and secure than traditional data storage methods, but it is also faster and better for scaling, often allowing the latency of a network to fall several times while the transaction throughput increases.There are several existing blockchain infrastructure protocols geared toward businesses — from public chains like Ethereum to private blockchains like GoChain, R3 Corda, and Hyperledger Fabric. However, not all of these blockchains have the specs that businesses need to build their programs and platforms. As a matter of fact, when EventChain (...)

#blockchain-application #blockchain-and-enterprise #enterprise-technology #business-intelligence

Growth Hacking a #blockchain Startup — with Content #marketing.
▻https://hackernoon.com/growth-hacking-a-blockchain-startup-with-content-marketing-fc8711257c9a?

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Growth Hacking a Blockchain Startup — with Content MarketingPursuing an idea based on emerging technologies and making a mark with it has never been a cakewalk. The same applies for almost every startup and MVP built upon DLTs, i.e. Blockchain.Because of the enormous anticipated untapped potential that this nascent technology has, getting PR or even a meeting with investors is relatively easier than on-boarding customers for your dApp.If you are building a B2B solution or something that organizations (Enterprises and Governments) are meant to use, you probably won’t have to think much about things other than the product, whitepapers, and some slick email pitches. Part of the reason for this is the enormous future potential that the technology presents. According to Gartner hype cycle for (...)

#digital-marketing #content-marketing #marketing-strategies

EY teams up with Maersk, Microsoft on #blockchain-based #marine_insurance
▻https://www.reuters.com/article/blockchain-insurance-marine/ey-teams-up-with-maersk-microsoft-on-blockchain-based-marine-insurance-idUS

Consultancy EY, data security firm Guardtime, Microsoft and ship operator Maersk have joined to build a blockchain-based marine insurance platform that will be the first real-world use of the nascent technology in the shipping industry.

EY and Guardtime said the platform had already been built and would be deployed in January, when A.P. Moller-Maersk , which was part of a 20-week trial of the new platform, would start using it for some areas of its business, along with insurers MS Amlin and XL Catlin.

A near decade-long slump in segments of the global shipping industry has led many companies to seek ways to cut costs and curb pressures on working capital.
[…]
Shaun Crawford, EY’s global insurance leader, said the 400-year-old marine insurance sector was one of the most inefficient areas of the insurance industry. Shipping companies pay $30 billion in premiums paid annually.
[…]
“The significance of this from my perspective is this is the first real enterprise use-case for #blockchain,” said Mike Gault, chief executive of Guardtime, an Amsterdam-based company.

Gault said the blockchain was “absolutely essential” for this platform to function, as it was able to guarantee that all parties - from shipping companies to brokers, insurers and other suppliers - had access to the same database, which could be integrated into insurance contracts.

“Insurance transactions are currently far too tedious and frictional,” said Maersk’s head of risk and insurance, Lars Henneberg, in a statement. “Blockchain technology has the potential to facilitate the desired development that is long overdue.”

The platform is built on Microsoft’s Azure cloud-based technology.

#smart_contracts