Flat is the New Black | Iconfactory Design Services
▻http://design.iconfactory.com/flat-is-the-new-black
If you assume that Apple’s flat style makes it easier and faster to create a great app icon, think different. Those tiny illustrations have a tall order to fill. At a basic level app icons are a tool for getting us to pay attention but we also want them to be beautiful images that make us say, “Wow, I want that.” Just because flat looks simple doesn’t mean it is. It’s not about the style. Fundamentally it’s about problem solving; crafting a small, unique image that creates connection with an app at a glance and makes us engage on a visceral level.