Marketing Strategies for #blockchain Businesses
▻https://hackernoon.com/marketing-strategies-for-blockchain-businesses-ec4ba9bd227e?source=rss--
Blockchain may seem like a unicorn to most people — legendary but impossible to catch that it’s better left untouched. Its complex nature and foreign language make it a daunting venture for entrepreneurs and a scary investment for investors.For blockchain startups, the challenge of bringing their babies to the scrutinizing eyes of financiers and make it enticing enough to spend on is trickier than marketing any other business.For one, blockchain businesses and services are not tangible products that can be examined up close. There’s also the worry about it being new technology without clear historical data to prove its effectivity and potential success. Of course, it requiring a hefty amount of money (or cryptocurrency) is another red flag. Especially to the public, with public sales and (...)
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