peaking of efficiency, Wilson mentions that Electronic Arts’ business involves an "incredibly iterative development cycle" as pressing a button in a game doesn’t just need to trigger the desired effect, but it also needs to be fun.
As a result, game development is “incredibly time-consuming” and games are now taking six and seven years to build.
According to Wilson, a feasibility study across all of EA’s game development processes and about 60% of them have “high feasibility to be positively impacted by generative AI.”
He brought up the example that in the past building a stadium for a sports game took six months. In the past year, it took six weeks, and it’s not unnatural to think that in the coming years, it’ll take six days. Wilson believes that extending this concept to every aspect of development could drive “meaningful efficiency.”
He then explained that the goal in his mind is to use generative AI to make the company approximately 30% more efficient.