Amazon Is Watching
The Internet giant is wiring homes, neighborhoods, and cities with cameras and microphones, and powering the nation’s intelligence services. Are we sure we can trust it?
Amazon’s reputation for serving its customers with low prices and ruthless efficiency might help to explain why, in survey after survey, the Seattle-based company ranks as America’s most valuable — nay, most loved — brand. One recent study found that Amazon is the second most-trusted institution of any kind in the United States, ahead of Google, the police, and the higher-education system, and trailing only the U.S. military. At a time when an endless string of privacy and election scandals has left Facebook’s reputation in smoldering ruins, and Google’s has been dented by YouTube’s radicalization and content moderation woes, Amazon’s is stronger than ever.