industryterm:large retail

Why Shopping Ads Beat Traditional Text Advertisements
▻https://hackernoon.com/why-shopping-ads-beat-traditional-text-advertisements-2199255ee6e0?sourc

This Paid Story is brought to you by 180FusionShopping advertisements have outpaced their textual counterparts. What is it about them that makes them more successful? According to a report #marketing agency Merkle released for the first quarter of 2018:“Looking at overall performance, cost-per-click (CPC) growth remained relatively steady from Q4 2017, increasing 13 percent year over year. That CPC growth is much higher than what Merkle clients, who skew large retailer, experienced in the earlier quarters of 2017. The rising CPCs have coincided with improved ad quality and higher conversion rates. Click volume growth has slowed significantly over the past two quarters, up 7 percent year over year in Q1 2018.”Despite a decrease in number of clicks, cost-per-click has been increasing. The (...)

#google-ads #advertising #paid-story #seo

The national campaign against #IKEA in Italy

‘The warehouse worker has no fear’: this is the slogan that has been backing the national day against IKEA launched by the two grassroots unions S.I. Cobas and ADL Cobas for the 26th of July. The campaign against the well-known ready-to-assemble furniture company is inscribed in a longer round of struggles within the logistics sector, whose starting point can be traced back to the 2008 picket lines blocking the entrance of the warehouse of the large retail company Bennet in Origgio (VA). These struggles, involving several companies (like TNT, DHL, Esselunga, Granarolo), stemmed from the workers’ demands for better working conditions, fair wages and the protection of workers’ dignity, and have put under attack a twisted system of subcontracting used by firms to avoid compliance with the collective agreement and with the guarantees thereon provided to the workers.

http://clashcityworkers.org/images/stories/thumbs/L2hvbWUvY2xhc2hjaXR5d29ya2Vycy5vcmcvaW1hZ2VzL3N0b3JpZXMvMDRfaW50ZXJuYXppb25hbGUvaWtlYV9raWxsX2JpbGx5LmpwZw==.jpg