Lance Armstrong and Livestrong | OutsideOnline
►http://www.outsideonlxine.com/outdoor-adventure/athletes/lance-armstrong/Its-Not-About-the-Lab-Rats.html?page=all
THE FOUNDATION considers this money well spent, but if I were a Livestrong supporter I’d also ask: What’s the product here? If not research, then what do I get for my $100 donation?
“I think the product is hope,” says Mark McKinnon, the renowned GOP political consultant and a Livestrong board member. Armstrong’s team approached McKinnon in 2001, seeking advice on positioning Lance for a postcycling career. McKinnon, a media strategist for President George W. Bush, introduced Armstrong to another client, Bono. The two hit it off, and soon Armstrong seemed to be aiming toward a Bono-like role as a global cancer statesman.
#charity_business #philanthropie #relations-presse #pr #cancer #santé #awareness #recherche #MUSTREAD