How to use color chart - Digital Commonwealth
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How to use Color Chart. This little color chart is handy for getting the colors right on your FULLCOLOR post cards. With black-and-white photo in hand, view the actual subject and select colors by number. If photo is an interior, tell us “Rug No. 14, Walls No. 20, etc.” Follow the same procedure with any other type of picture. If there is no color on the chart that exactly matches, tell us: “Same as No. 23, except slightly darker”, or give some similar description to fit the color desired. Remember: Give us good instructions and your colors will come out exactly like you want them. A COMPLETE order for FULLCOLOR cards includes: 1. A good photograph 2. Title line for picture 3. Complete color information 4. Clear copy for message space 5. Any extras desired 6. Explicit instructions on extras 7. On line cuts, such as trademarks, which advertiser wants on cards, send good black-and-white proofs.