What You Don’t Know About Human Intuition Can Hurt You
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Learn from the Flaws of Human IntuitionNir’s Note: This guest post is by Francesca Gino, an associate professor of #business Administration at Harvard Business School and the author of “Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan”A few years ago, Joe Marks, then Disney’s vice president of research, visited Tokyo Disneyland and was puzzled by a particular behavior he observed there. Park visitors were standing in line, often for many hours at a time, outside a shop in the park’s Frontierland. Marks found out that they were waiting to buy an inexpensive (less than $10) leather bracelet on which they could have a name painted or embossed.Why were the bracelets in such demand? Joe wondered. And why weren’t other stores in the park selling the same bracelets, so (...)