Who Killed the Magazine App? (octobre 2013)
▻http://www.adweek.com/news/press/who-killed-magazine-app-153253
Then, there’s the issue of giving away the product for free. Magazine publishers, seen as having for so long failed to take full advantage of all the Web has to offer, heralded the tablet as a digital do-over of sorts, an opportunity not only to showcase the kind of content they’ve always excelled at via a machine seemingly meant for the medium, but also to persuade consumers that content was worth paying for. And yet with the tablet, as with the Web, the trend has continued toward content that’s gratis—and that practice is accelerating. Ninety-seven percent of iPad Newsstand apps were free to download this year, up from 73 percent in 2011, according to Flurry. (While it’s true that many magazines require a purchase after a free download—Adobe data supplied by MPA show 22 percent of magazine apps are free, with the rest sold as single copies, digital subs and print/digital bundles—few are generating significant money from apps.)
