USA Today Helps Mylan Sell an Extortionate Price for EpiPen
▻http://fair.org/home/usa-today-helps-mylan-sell-an-extortionate-price-for-epipen
And if you go back to 2007, when Mylan acquired the rights to the EpiPen brand, the list price then for two devices was $94. That’s $109 in 2016 dollars—so, on that basis, Mylan’s generic EpiPen is actually a 175 percent price hike.
You don’t need time travel to make the generic EpiPen a bad deal, though; you just need to travel across the border into Canada, where a single pen retails for about $120 in Canadian money, which is about $92 in US currency. In France, where the device is made by a company Mylan recently bought, a twin-pack sells for about $85—or 28 percent of Mylan’s new “discount” price.
Raising prices exorbitantly so that you can present a slightly less extortionate price as a “sale” is a time-honored marketing tradition. USA Today is under no obligation to feature the scam in a headline, however.
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