How a Drug to Treat Crying Sent Sales Soaring - The New York Times
▻https://www.nytimes.com/2017/05/12/business/media/pseudobulbar-affect-drug-advertising-sales.html
“I suspect this disease is being redefined to include overly emotional people” through advertising, said Adriane Fugh-Berman, a doctor who teaches at Georgetown University Medical Center and has investigated pharmaceutical #marketing practices. The United States is one of two countries that allows advertising of prescription drugs.
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Nuedexta has also attracted attention because it is expensive, more than $700 a month for a supply of twice-a-day pills. The drug is a combination of two low-cost ingredients — an over-the-counter cough medicine and a generic heart drug — that, purchased separately, would run roughly $20 a month, according to online cost estimators.