Your ’Anonymous’ Browsing Data Isn’t Actually Anonymous

This suggested that the plugin collecting and selling his browser data was, ironically enough, called Web of Trust, which offers “free tools for safe search and web browsing.”

When Eckert and Dewes approached the Web of Trust plugin responsible for the data sale, the company stated that the data sales were compliant with its terms of service and that company went to “great lengths” to anonymize the data.

As Eckert points out, it’s always important to read the terms of service and understand how a company says it uses its data . Even companies like Web of Trust, whose business model is built on safe and anonymous web browsing, are liable to unintentionally expose users browsing habits.

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